What are the responsibilities and job description for the Admissions Counselor – Dallas Area position at Sam Houston State University?
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Named after Texas' legendary hero, General Sam Houston, the university boasts a rich historical legacy that resonates with the spirit of Texas, which provides a balance between a peaceful, natural setting and proximity to urban amenities. With a student population of over 21,000, SHSU offers a vibrant and dynamic community. SHSU has a small town feel with large scale opportunities. Located in the Piney Woods region of East Texas and just an hour drive north of Houston, Huntsville provides area residents with a sense of community and belonging.
SHSU offers compelling options for individuals seeking a fulfilling and impactful career including a superior benefit package, competitive salaries and a flexible work environment fostering work/life balance. SHSU offers programs that support a healthy work-life balance, contributing to employee well-being and job satisfaction, as well as, professional development opportunities with our educational assistance and dependent assistance programs.
Posting Information
This position is security-sensitive and thereby subject to the provisions of the Texas Education Code §51.215, which authorizes the employer to obtain criminal history record information.
Requisition
202500358S
Title
Admissions Counselor – Dallas Area
FLSA status
Exempt
Hiring Salary
This position is a pay grade 6. Please see Pay Grade Table at: https://pa-hrsuite-production.s3.amazonaws.com/116/docs/636763.pdf
Occupational Category
Professional
Department
Admissions Recruitment
Division
Division of Enrollment
Open Date
11/13/2025
Open Until Filled
Yes
Educational and Experience Requirement
Bachelor’s degree in a related field. No experience required. Knowledge of Sam Houston State new student recruitment activities, admissions policies, and university procedures would be helpful. Additional experience may be considered in lieu of education.
Nature & Purpose of Position
Serves as a representative of Sam Houston State University responsible for managing an assigned recruitment territory and guiding prospective students from inquiry through enrollment. Engages in outreach, relationship building, and data-informed recruitment strategies to attract and enroll students who align with the University’s mission and goals. Supports institutional enrollment success through strategic communication, territory management, and collaborative engagement with internal and external partners.
Primary Responsibilities
Plans and executes recruitment travel and presentations within assigned territory and assists teammates when necessary. Engages prospective students through high school visits, college fairs, campus visits, classroom presentations, and community events. Hosts individual and group appointments for students and families, providing guidance on degree options, the admissions process, and enrollment steps. Manages proactive and timely communication with prospective students through CRM, phone calls, text, and email outreach. Analyzes territory progress toward enrollment goals and adjusts strategies as needed. Builds and maintains relationships with high school counselors, teachers, community-based organizations, alumni, and campus stakeholders. Participates in planning and executing recruitment and yield events such as admitted student receptions, counselor programming, on-campus visit programs, and community-based engagement events. Maintains accurate records of student interactions and event outcomes within the CRM. Tracks and reports on funnel progress, monitors KPIs, and assists with reporting ROI on recruitment activities. Provides recommendations to improve recruitment strategies, events, and communications. Serves as lead for one or more specialized focus areas, which may include: High school counselor engagement; Local student initiatives and community partnerships; Out-of-state or international recruitment; Athletics or Alumni Relations collaboration; Digital and social media communications; Academic program outreach and pipeline development; Specialized campus visit programs. Maintains professional knowledge of SHSU programs, scholarships, and admissions processes. Assists with admissions file review and application guidance when necessary. Performs other related duties as assigned.
Other Specifications
Requires excellent written and verbal communication skills, strong interpersonal skills, and the ability to work effectively with a range of students, families, and partners. Ability to travel independently and work evenings and weekends as needed. Must possess organizational skills, the ability to work independently with minimal supervision, and the ability to manage time and responsibilities effectively to meet territory goals. Regular contact with prospective students, families, high school personnel, community college partners, campus departments, alumni, and community organizations. Requires extensive travel during peak recruitment seasons. Must possess a valid Texas driver’s license and an acceptable driving record. Must demonstrate initiative, professionalism, cultural awareness, and the ability to represent the University with enthusiasm and integrity.
The position’s headquarters will be the employee’s residence within the Dallas region. Although assigned to this region, the incumbent may be required to report to another SHSU campus or be reassigned to a different region based on University needs, coverage requirements, or strategic initiatives.
The position’s headquarters will be the employee’s residence within the Dallas region. Although assigned to this region, the incumbent may be required to report to another SHSU campus or be reassigned to a different region based on University needs, coverage requirements, or strategic initiatives.
Full Time Part Time
Full Time
Position Number
Quicklink
https://shsu.peopleadmin.com/postings/45462
EEO Statement
EEO Statement
Sam Houston State University is an Equal Employment Opportunity Employer and Smoke/Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, creed, ancestry, marital status, citizenship, color, national origin, sex, religion, age, disability, or protected veteran status. The University takes seriously the initiative to ensure equal opportunity in the workforce and to comply with Title VII as interpreted by the U.S. Supreme Court. Sam Houston State University is an “at will” employer. Employees with a contract will have additional terms and conditions. Security-sensitive positions at SHSU require background checks in accordance with Education Code §51.215.
Annual Security and Fire Safety Report
Annual Security and Fire Safety Report
