What are the responsibilities and job description for the CRM Specialist position at Sally Beauty?
Essential Function
JOB DESCRIPTION
Supports the efforts of the CRM strategy and Loyalty Marketing teams in all targeted marketing (Email, Direct Mail, SMS, App and Loyalty) initiatives. This includes supporting with inputs on strategy, campaign design inputs, messaging focus, partnering with vendors (AI targeting, Email Service Provider, SMS messaging platform, Mobile App vendor, Loyalty vendor, etc.) as well as ensuring proper campaign execution (promotion setup, creative brief design, lead special projects from ideation to execution, submission to development, proofing, QA, campaign updates and reporting) and ensuring accurate deployment of targeted marketing.
Additionally, this position will drive strategy and execution on special projects given (i.e.: supporting targeted marketing for a key product category, special services, and partnership with cross functional teams such as Finance, Social, Merchandising, Stores, Education, ECOM, etc)
This is not a remote position as this position is hybrid working onsite 3 days a week at the SBH Support Center- locating at Legacy West Plano.
“At Sally Beauty Holdings, we find beauty in diversity. Our inclusivity and self-expression are what fuel our innovation and growth. You are welcome here, and you can thrive here. We find beauty in YOU. Join us.”
Primary Duties
Drives campaign execution for targeted marketing content, promotions, co-ops and coupon requests, including coordinating cross functionality and with external vendors to ensure quality and on time execution.Ensures details of projects are recorded on internal schedules and all deadlines are met.
Special Projects (ad-hoc support on key business driving projects which include strategic input, ideation, and coordination of resources, partnering with cross functional teams and ensuring accurate execution)
Participate in planning sessions and help develop full channel CRM/marketing plans.
Other CRM support.
Knowledge, Skills And Abilities
The work environment involves everyday risks or discomforts which require normal safety precautions typical of such places as offices, meeting and training rooms, retail stores, and residences or commercial vehicles, e.g., use of safe work practices with office equipment, avoidance of trips and falls, observance of fire regulations and traffic signals, etc. The work area is adequately lighted, heated, and ventilated.
The work is sedentary. Typically, the employee may sit comfortably to do the work. However, there may be some walking; standing; bending; carrying of light items such as papers, files, books, small parts; using a keyboard, driving an automobile, etc. No special physical demands are required to perform the work.
Benefits
We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of SBH may take advantage of our in house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!
Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, or disability.
JOB DESCRIPTION
Supports the efforts of the CRM strategy and Loyalty Marketing teams in all targeted marketing (Email, Direct Mail, SMS, App and Loyalty) initiatives. This includes supporting with inputs on strategy, campaign design inputs, messaging focus, partnering with vendors (AI targeting, Email Service Provider, SMS messaging platform, Mobile App vendor, Loyalty vendor, etc.) as well as ensuring proper campaign execution (promotion setup, creative brief design, lead special projects from ideation to execution, submission to development, proofing, QA, campaign updates and reporting) and ensuring accurate deployment of targeted marketing.
Additionally, this position will drive strategy and execution on special projects given (i.e.: supporting targeted marketing for a key product category, special services, and partnership with cross functional teams such as Finance, Social, Merchandising, Stores, Education, ECOM, etc)
This is not a remote position as this position is hybrid working onsite 3 days a week at the SBH Support Center- locating at Legacy West Plano.
“At Sally Beauty Holdings, we find beauty in diversity. Our inclusivity and self-expression are what fuel our innovation and growth. You are welcome here, and you can thrive here. We find beauty in YOU. Join us.”
Primary Duties
Drives campaign execution for targeted marketing content, promotions, co-ops and coupon requests, including coordinating cross functionality and with external vendors to ensure quality and on time execution.Ensures details of projects are recorded on internal schedules and all deadlines are met.
Special Projects (ad-hoc support on key business driving projects which include strategic input, ideation, and coordination of resources, partnering with cross functional teams and ensuring accurate execution)
Participate in planning sessions and help develop full channel CRM/marketing plans.
Other CRM support.
Knowledge, Skills And Abilities
- College degree – Marketing, Business, other related fields.
- Entry level – 2 years experience
- Proficient in Microsoft Office products.
- Team player.
- Detail focused
- Multi-task in a fast paced environment.
- Strong analytical skills.
- Strong decision making skills
- Self motivated.
The work environment involves everyday risks or discomforts which require normal safety precautions typical of such places as offices, meeting and training rooms, retail stores, and residences or commercial vehicles, e.g., use of safe work practices with office equipment, avoidance of trips and falls, observance of fire regulations and traffic signals, etc. The work area is adequately lighted, heated, and ventilated.
The work is sedentary. Typically, the employee may sit comfortably to do the work. However, there may be some walking; standing; bending; carrying of light items such as papers, files, books, small parts; using a keyboard, driving an automobile, etc. No special physical demands are required to perform the work.
Benefits
We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of SBH may take advantage of our in house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!
Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, or disability.