SVP, Global Field Marketing

Description

Salesforce is seeking a Senior Vice President (SVP) to lead the Global Field Marketing team. Reporting to the EVP, Global Integrated Marketing, this role is at the intersection of field strategy and execution – owning the marketing motions that drive Agentic Enterprise adoption throughout every region and market segment.

The SVP will serve as a close strategic partner to the Chief Revenue Officer (CRO) and Operating Unit (OU) sales leaders, creating a coordinated global field marketing strategy tied directly to pipeline and revenue.

Responsibilities

• Own and execute a unified global field marketing strategy across all OUs, ensuring alignment with the Agentic Enterprise narrative and key revenue priorities.
• Lead the global field marketing engine, driving pipeline contribution and supporting revenue targets through regional and segment-level programs.
• Partner closely with the product CMOs and OU sales leaders on account-based strategies for enterprise, commercial, and industry segments.
• Serve as a critical strategic partner to the CRO and OU sales leaders, ensuring field marketing resources and programs are closely aligned to revenue priorities and quota attainment.
• Collaborate with Events, Product Marketing, Campaigns, and Communications teams to ensure field programs ladder into the five global Agentic Enterprise campaigns.
• Establish and evolve clear, executive-level measurement frameworks that draw a direct line from marketing investment to the company's most important growth metrics.
• Build and lead a high-performing, geographically distributed team, fostering a culture of accountability, experimentation, and AI-first marketing execution.
• Responsible for managing the global field marketing budget and maintaining operational rigor in a dynamic environment.
  
  

Requirements

• 15 years of marketing leadership experience, with significant tenure in global field marketing at a large-scale enterprise software or technology company.
• Demonstrable experience leading global field marketing organizations across multiple regions and segments.
• Proven ability to partner closely with sales leadership (ideally at the CRO level) to align marketing investment directly to revenue outcomes.
• Exceptional executive communication and presence with the ability to influence and operate in a highly matrixed organization.
• Deeply analytical mindset, able to connect marketing investment to pipeline, ACV, and business outcomes with precision.
• Bold and action-oriented leader, comfortable leading through ambiguity and moving fast with real accountability.
• Track record of building and motivating diverse, global teams at scale.
• Customer-centric orientation, with a strong understanding of how the enterprise software market operates.
• Fluency in AI-powered marketing tools and a commitment to building an agent-first marketing organization.
  
  

For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.