What are the responsibilities and job description for the Media Strategist position at Salem Media Group?
Salem Media Group is a leading U.S. multimedia company specializing in producing compelling content that resonates with audiences drawn to Christian, family-oriented, and conservative values. With over 100 radio stations nationwide, including 67 in the top 25 markets, Salem offers a strong presence in broadcasting. The company also owns the Salem Radio Network, which syndicates media programming to approximately 2,600 affiliates, and the Salem Web Network, a top Internet provider of Christian content. Through diversified platforms, including publishing and digital marketing, Salem provides a comprehensive portfolio of services to its audience and advertisers. It is headquartered in Irving, Texas, and is poised for continuous growth in both traditional and digital media spaces.
As a full-time Media Strategist, you will develop, execute, and optimize media plans to drive engagement and audience growth. This on-site position, located in Tampa, FL, requires a strong understanding of industry trends, advertising strategies, and marketing metrics. Day-to-day responsibilities include creating and managing integrated marketing solutions, collaborating with sales teams, analyzing campaign performance, and maintaining relationships with clients to optimize their advertising efforts.
- Experience in Media Strategy and Campaign Planning
- Knowledge of Digital and Traditional Marketing Channels
- Proficiency in Analytics Tools and Data Analysis for Measuring Campaign Success
- Excellent Communication, Interpersonal, and Client Relationship Skills
- Ability to Work On-Site in Tampa, FL with Adaptability to a Fast-Paced Environment
- Experience in Radio, Publishing, or Digital Media Advertising is a Plus
- Bachelor’s Degree in Marketing, Communications, Business, or a Related Field