What are the responsibilities and job description for the Media Strategist position at Salem Media Group?

Salem Media - Washington D.C. offers an exceptional opportunity for a Media Strategist / Account Executive. We are looking for a highly motivated sales professional to join our growing on-air and digital sales team. The individual who is hired will sell and manage our multi-media marketing solutions including radio, digital and event sales to local small and medium-sized businesses. The measurement of success is through reaching monthly, quarterly, and annual sales goals while developing new business opportunities designed to meet and exceed client expectations.

Responsibilities
Prospect for local and regional business. Reach decision makers, set meetings, analyze client needs, and create and deliver compelling and strategic advertising presentations that address client objectives.
Research and stay current on all local audio and digital marketing trends and opportunities.
Create and present strategic marketing proposals for key accounts and new business decision makers.
Accurately project revenues, meet and exceed monthly budgets for all product lines and exceed annual budgets.

Qualifications
A demonstrated track record of exceeding sales goals in both on-air and on-line media
Demonstrated knowledge of digital products and how they are positioned and sold in the marketplace.
A demonstrated understanding of and success in selling Audio Marketing opportunities as well as Search Engine Marketing (SEM), Search Engine Optimization (SEO), Target Display, OTT/CTV, social media, Email Marketing, Chat, Website Development, and others.
A demonstrated ability to understand categories of businesses to prospect for new clients
A history of doing in-depth needs analysis designed to uncover a client’s needs and then provide the right solution(s) to fit that need and show data that corroborates and justifies the sale.
Excellent written and verbal communication skills and the ability to present multi-varied solutions to groups of people as needed.
Proven track record of developing a business marketing strategy for local and regional clients.
Maintain an appropriate professional appearance and demeanor.
A demonstrated ability to work with a diverse group of clients
Demonstrated knowledge of Microsoft business software (MS Word, Outlook, PowerPoint, Excel, etc.) and ability to quickly learn to utilize new software applications for prospecting and market insights (Miller Kaplan, Compass Borrell, Neilsen, RAB, etc.).

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Media Strategist