What are the responsibilities and job description for the Account Executive - Sales position at Salem Media Group, Inc?
Overview
Salem Media - San Antonio offers an exceptional opportunity for a Media Strategist / Account Executive. We are seeking a highly motivated sales professional to join our growing on-air and digital sales team. The individual selected will sell and manage multi-media advertising and marketing solutions, including OTT/CTV and sales, targeting regional/national small and medium-sized businesses. Success will be measured by reaching monthly, quarterly, and annual sales goals, while continuously developing new business opportunities to meet and exceed client advertising expectations.
Responsibilities
- Prospect for local and regional businesses, reaching decision-makers, setting meetings, analyzing client needs, and creating and delivering compelling advertising presentations that align with client objectives.
- Conduct research and stay current on local digital marketing trends and digital marketing opportunities.
- Create and present strategic marketing proposals to key accounts and new business decision-makers.
- Accurately project revenues, meet and exceed monthly sales targets across all product lines, and surpass annual sales goals.
Qualifications
- A proven track record of exceeding sales goals in both on-air and online media.
- In-depth knowledge of digital products and their positioning and sale in the marketplace.
- Experience in selling Search Engine Marketing (SEM), Search Engine Optimization (SEO), Target Display, OTT/CTV, social media, Email Marketing, Chat, Website Development, addressable geo-targeting, and other digital marketing solutions.
- A demonstrated ability to identify and understand business categories to target for advertisement prospecting.
- History of performing in-depth needs analysis, uncovering client needs, and providing tailored solutions backed by data that justifies the sale.
- Exceptional written and verbal communication skills, with the ability to present multi-faceted solutions to clients or groups.
- Proven success in developing business marketing strategies for both local and regional clients.
- Maintain a professional appearance and demeanor in all client-facing situations.
- Ability to work effectively with a diverse group of clients across various industries.
Benefits
- Competitive pay structure based on experience
- Health, dental, vision and life insurance
- 401k retirement plan
- Paid holidays and vacation time
EEO Statement
Come see how Salem is DIFFERENT and why we’ve been certified as a “Great Place to Work” and as a “Best and Brightest” equal opportunity employer.
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