What are the responsibilities and job description for the Marketing Coordinator position at Salamander Hospitality?
Join Our Team at Salamander Middleburg!
Position: Marketing Coordinator
Location: Salamander Middleburg Resort & Spa
Are you a creative and organized individual with a passion for marketing? Salamander Middleburg is seeking a dynamic Marketing Coordinator to join our team!
ESSENTIAL JOB FUNCTIONS
• Own the management of seven social media accounts across Facebook, Instagram and LinkedIn. Including drafting posts and daily community management and profile maintenance. • Respond to social media comments and direct messages in conjunction with the marketing manager, and to reviews via Revinate (as needed).
• Maintain website CMS, auditing daily for changes and accuracy, keeping up to date with the latest information and events. Maintain brand standards as it relates to photography selection and copy, and Forbes requirements.
• Maintain and update sales materials and presentations in conjunction with tradeshow calendar, providing sales team with appropriate resources
• Maintain inventory of print collateral and ensure outdated materials are discarded, including guestroom materials, menus, signage, etc.
• Dropbox File Maintenance - oversee photo management and file storage in conjunction with home office to ensure new imagery is added in an organized manner (including usage rights) and outdated imagery is removed from property library and use.
• Maintain and update property profiles and offers on third party partner sites and portals including Google, Preferred Hotels, Virtuoso, CVent, Tripadvisor, Forbes, Group Representation Firms, etc.
• Prepare presentation material for, sales presentations as needed by sales and other revenue generating areas.
• Identify and keep updated local and regional listing sites and post resort events for all revenue areas including Food and Beverage, Spa, Golf, Rooms. (ie. Visit Florida, etc.)
• Oversee and coordinate on-property printing needs and processes with approved print vendors, and complete purchase orders. • Assist with email and campaigns as needed including proofing and image edits. • Assist amenity requests for media and influencers, if needed. • Assist Director of Marketing with monthly marketing meeting minutes. • Assist with additional marketing tasks as assigned by the Director of Marketing.
In addition to performance of the essential functions, this position may be required to perform a combination of the following supportive functions, with the percentage of time performing each function to be solely determined by the manager based upon the particular requirements of the hotel:
❖ Professionally represent the hotel in community and industry organizations and events.
❖ Participate as a team player with all departments.
❖ Provide constructive feedback to all departments.
❖ Be a leader and a role model to all employees.
EDUCATION & REQUIREMENTS
• At least one-year of experience in Marketing Communications.
• A four-year college degree in Marketing, Communications, Public Relations or similar major is preferred.
• Must possess superior social media savvy and the proven ability to drive creative and memorable social media campaigns.
• Strong attention to detail and exceptional organizational skills required.
• Ability to work nights and weekends when needed.
• Must be able to work in a fast paced environment, multitask and prioritize assignments while strategizing with each department of the resort to develop and promote special events that generate revenue.
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