Director of Communications and Marketing

Saint Paul’s Clearwater Independent School is seeking a dynamic and strategic Director of Communications and Marketing to strengthen and elevate the school’s brand locally and beyond. This key leadership role advances the school’s mission by supporting enrollment, fundraising, community engagement, and overall institutional goals.

The Director will develop and implement a comprehensive communications and marketing strategy that highlights Saint Paul’s unique identity and values. The ideal candidate is highly organized, an exceptional communicator, thrives in a fast-paced environment, and is ready to make an immediate impact.

Education

• Bachelor’s Degree required

Professional Qualifications & Requirements

• Proficiency in graphic design using InDesign and/or similar software
• Experience with Photoshop
• Experience with Google Suite platforms
• Photography experience (preferred)
• Experience with Finalsite or similar website platforms (preferred)
• Experience managing social media platforms (Facebook, Instagram, YouTube)

Core Competencies

• Exceptional attention to detail
• Excellent writing skills and discerning proofreading ability
• Highly organized, with the ability to prioritize work and meet deadlines
• Energetic, self-motivated, and positive; able to work independently and collaboratively
• Enthusiasm for engaging with students of all ages

Responsibilities:

Communications

• Manage internal and external communications to ensure messaging is proactive, strategic, and aligned with the school’s brand and goals.
• Maintain and enforce a style guide to ensure all communications are consistent, professional, and of the highest editorial quality.
• Create the weekly all-school electronic newsletter to communicate events, announcements, and important updates.
• Oversee the school-wide calendar, coordinating events with directors to ensure accuracy and prevent scheduling conflicts.
• Collaborate with Admissions and Development teams to create cohesive marketing materials for prospective, current, and alum families.
• Manage all school communications across email, text messaging, website, social media, and the Veracross Parent Portal.

Marketing

• Develop and implement strategies and campaigns to achieve annual admissions goals.
• Maintain and update content across the school website, social media platforms, and third-party review sites (e.g., Private School Review, Niche).
• Capture photos at special events for marketing materials and inclusion in the weekly newsletter, ensuring key moments are highlighted.
• Create and manage creative assets for advertisements, billboards, and other marketing campaigns; collaborate with digital marketing partners to optimize SEO.
• Serve as the school’s brand ambassador, promoting Saint Paul’s identity and values in all communications.
• Oversee the Spirit Store, ensuring consistent, accurate branding across all items.

Admissions

• Partner with the Admissions Office to design and execute targeted email marketing campaigns to support enrollment goals.
• Assist in communicating school procedures and onboarding information to new families.

Development

• Collaborate on brochures, media, and other materials to support the Annual Fund and fundraising initiatives.
• Produce impact reports and fundraising materials in coordination with the Assistant Director of Development.

Physical Requirements

• Ability to sit at a computer and keyboard for extended periods
• Mobility to navigate the campus, including climbing stairs
• Please see the link to the new Care Provider Background Screening Clearinghouse Education and Awareness website. https://info.flclearinghouse.com/