Admissions and Marketing Director

Job Overview
St. Mary Magdalene Catholic School is seeking a dynamic, mission-driven Admissions & Marketing Director to lead our school’s enrollment efforts and advance our presence in the community. This full-time, year-round position plays a vital role in welcoming new families, supporting current families, and sharing the vibrant story of our school.

The Admissions & Marketing Director is responsible for managing all aspects of the admissions, enrollment, and re-enrollment processes using FACTS SIS. This individual will serve as the primary point of contact for prospective families, coordinate admissions events, and ensure a warm, professional, and mission-aligned experience from inquiry to enrollment.

In addition, this role oversees both internal and external marketing and communications, including social media, some website updates, branded materials, and strategic outreach. As one of the key public faces of the school, the Director must embody the joy, values, and mission of St. Mary Magdalene Catholic School and the Diocese of Raleigh.

Key responsibilities: (day-to-day job functions)

Admissions & Enrollment

• Manage the full admissions cycle using FACTS SIS, including inquiries, applications, tours, interviews, enrollment, and re-enrollment.
• Serve as the primary liaison for prospective families, ensuring timely, friendly communication and a mission-centered admissions experience.
• Develop and implement recruitment strategies that reflect the school’s Catholic identity and academic excellence.
• Prepare and maintain admissions reports, data analysis, and enrollment projections.
• Coordinate and lead admissions events such as Open Houses, tours, shadow days, and new family orientations.
• Attend and participate in EMT sessions provided by the Diocese of Raleigh
• Collaborate with faculty and staff to ensure new families’ successful integration into the school community.

Marketing & Communications

• Lead the development and execution of the school’s internal and external marketing and communication strategies.
• Manage the school’s social media channels, ensuring consistent, engaging, and mission-aligned content.
• Collaborate with school leadership to create newsletters, announcements, press releases, website content, and promotional materials.
• Ensure brand consistency across all communications and platforms.
• Support communication needs for school programs, fundraising, community events, and special initiatives.

Event Coordination and Logistics

• Assist with planning and executing school events, including admissions events, community programs, and special celebrations.
• Collaborate with staff and volunteers to manage logistics, schedules, communications, and materials as needed.

Pay: $45,000.00 - $60,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Professional development assistance
• Retirement plan
• Vision insurance

Work Location: In person

Salary : $45,000 - $60,000