Demand Generation Marketing Manager

Job Description

We’re hiring a Demand Generation Marketing Manager to generate net-new demand and qualified pipeline for Sage HCM, our HR and payroll solution. In this hands-on individual contributor role, you’ll own the HCM demand generation plan and work across marketing, sales, and product marketing to bring it to life through campaigns, programs, and sales follow-up already happening across the business.

HR, payroll, and workforce data increasingly shape financial decisions, from labor costs and payroll accuracy to compliance, headcount planning, and business forecasting. Yet many mid-market organizations still manage this work through manual processes and disconnected systems. Available as an add-on to Sage Intacct, our AI-powered accounting and financial management platform, Sage HCM brings workforce and financial data together in one place. It launched with HCM Agent, which uses “glass box” AI to provide recommendations that are transparent, explainable, and auditable. This helps HR and payroll teams reduce manual work, understand the reasoning behind AI-generated recommendations, and make more accurate payroll and compliance decisions with confidence.

Your focus will be on developing integrated, multi-channel campaigns and understanding how they perform. You’ll identify opportunities to build Sage HCM into existing marketing and sales activity, coordinate execution across teams, and track the numbers to understand what is creating qualified opportunities and pipeline. You’ll use those insights to optimize campaigns and determine where to focus next.

This is a strong opportunity for a data-led B2B SaaS marketer who wants to be a part of a more modern growth/demand gen marketing model. Our marketing teams are in the early exploratory stages of developing an AI-enabled way of working where marketers set strategic direction, use AI agents and automation to scale tactical work, while overseeing strategic data-driven decisions and performance optimization.

Location requirement: This is a hybrid role requiring three days per week in our Atlanta office at Ponce City Market or our Austin office at 405 Colorado Street.

Minimum Qualifications

• You have at least four years of experience in B2B SaaS demand generation or growth marketing.
• You have owned campaigns or programs tied to net-new demand, opportunity creation, pipeline, revenue, or other commercial outcomes.
• You can speak to the numbers behind your campaigns, including the metrics you tracked, what the results showed, the changes you made, and how the work contributed to qualified opportunities, pipeline, or revenue.
• You have developed integrated, multi-channel demand generation campaigns across a mix of email, webinars, events, paid media, organic, search, or content syndication.
• You have experience tracking and optimizing full-funnel performance, from lead acquisition and quality through conversion and sales-qualified opportunities.
• You have used CRM and reporting tools such as Salesforce, Power BI, or similar platforms to evaluate campaign and funnel performance.
• You are known for clear communication, sound judgment, and high emotional intelligence when working with sales and other cross-functional teams.
• You take a proactive approach to solving problems, improving performance, and moving shared priorities forward.
• Who Is Sage and Why Join?
  
  

Who is Sage? Why Join?

• Sage helps small and medium-sized businesses succeed with AI-powered accounting, finance, payroll and HR software. More than six million customers worldwide depend on our solutions, motivating us to keep innovating so they can keep growing. Sage Copilot is one example of how we are putting practical AI into the flow of work.
• Grow your career within a stable, global SaaS company guided by our mantra and values: We Do the Right Thing: Human, Bold, Trust, and Simplify and where all employees are benefited with 40 paid volunteer hours per year to give back to our local communities.
  
  

Key Responsibilities

Key Responsibilities

• Own the demand generation plan for Sage HCM, aligned with priority audiences, campaign opportunities, sales programs, and pipeline goals.
• Build and optimize integrated, multi-channel HCM campaigns across existing Sage Intacct marketing programs, prospect journeys, outbound programs, webinars, events, digital channels, and Sales Development follow-up.
• Partner with the HCM Product Marketing Manager to activate HCM messaging through campaign briefs, content requests, campaign materials, and sales follow-up guidance.
• Coordinate activity across product marketing, growth marketing, and sales, aligning teams around campaign timing, audience targeting, follow-up processes, feedback loops, and opportunity-creation goals.
• Track campaign and funnel performance, including lead quality, conversion, qualified opportunity creation, and pipeline impact. Use the results to identify gaps, recommend optimizations, and assess the potential impact of future initiatives.
• Prioritize initiatives based on expected pipeline impact, audience fit, available resources, and business urgency.
• Manage HCM demand generation initiatives from planning through launch, measurement, and optimization, keeping work on track and within scope.
• Keep stakeholders aligned through clear campaign plans, status updates, performance insights, risks, and decisions needed. Lead regular cross-functional check-ins to track progress, address blockers, and adjust activity when priorities or performance change.
• Improve the processes, templates, reporting routines, and ways of working that help Sage scale HCM demand generation effectively.
• Use AI tools to support campaign planning, content variation, testing, performance analysis, and workflow efficiency while maintaining quality and accuracy.
  
  

Benefits? We have plenty.

• Competitive annual bonuses (20%)
• Comprehensive health, dental, and vision coverage
• 401(k) retirement match (100% matching up to 4%)
• 32 days paid time off (22 personal days & 10 national holidays)
• 18 weeks of paid parental leave (offered 1 year after the start date)
• Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
• Sage Foundation: 5 days paid yearly to volunteer
• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date
• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)