Director of Group Sales

Why us?

A few miles away from the spectacular Rocky Mountain National Park, and in the heart of Estes Park, stands the iconic Stanley Hotel. The allegedly haunted property, built by F.O Stanley, is known for its representation in the 1980 movie, The Shining, and its recognition on the National Register of historical places.

Steeped in history, and made up of several buildings, a hedge maze, restaurants and extensive grounds, The Stanley is THE place to be in Estes Park.

At Sage Hospitality we dare to be different; not only in the experience we provide our guests, but also in the experiences we provide our team members. We believe in being true to ourselves and employing our passions. We are not just looking for employees; we are looking for storytellers; we are looking for experiential guides! Our guides are laid-back but attentive, genuinely enthusiastic, and creative daydreamers who want to share their passion with others and the community!

Supervise and control the Group Sales' operations to achieve customer satisfaction and meet/exceed sales, revenue and profit objectives. Position is responsible for developing and recommending a group sales marketing plan and budget, the daily operations and training and directing of the sales staff.

• Solicit, negotiate and book new and repeat business through various efforts (outside sales calls, telemarketing, mailings, referrals, property tours, networking, etc.); maximize room revenue to meet/exceed goals. (45%)
• Supervise Group Sales to attract, retain and motivate the employees; hire, train, develop, empower, coach and counsel, conduct performance and salary reviews, resolve problems, provide open communication, recommend discipline and termination as appropriate. (10%)
• Recommend, assist in developing, implementing, monitoring, and controlling the group sales annual budget and marketing plan; analyze competition, market trends and customer needs and comments; prepare and review forecasts, period and reports and various sales and rate reports to continually assess the group's productivity against the budget, plan and market place. (10%)
• Implement company programs (Sage/Franchisor) and direct the operations in a manner consistent with Sage’s policies and procedures to meet/exceed budgeted room night, average rate and revenue goals while ensuring quality customer service. (10%)
• Develop and continually enhance relationships with key corporate, business and travel industry accounts, community organizations and professional associations to maintain high visibility and increase our market share. (10%)
• Act as a liaison with other departments in the hotel via weekly meetings to provide information in a timely manner and ensure group needs are carried out as contracted. (5%)
  
  
  

Education/Formal Training

A four year college degree or equivalent education/experience.

Experience

Three to four years of employment in a related position with this company or other companies.

Knowledge/Skills

• Requires advanced knowledge of the principles and practices within the sales, marketing, hospitality profession. This includes experiential knowledge required for management of people, complex problems and efficient sales activities.
• Must possess a working knowledge of Delphi.
• Makes decisions within the standards of the position which can impact more than one department, but usually not more than one hotel. Only general policies and procedures are available for guidance and superior is kept informed only of general directions of assignment.
• Requires analyzing activities or information involving some original data manipulation or interpretation to arrive at logical conclusions.
• Must possess highly developed communication skills to frequently negotiate, convince, sell and influence other managerial personnel, hotel guest(s) and/or corporate clients.
  
  
  

Physical Demands

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Must have dexterity/mobility to meet clients on and off premises, to tour property and attend functions, to climb stairs, and operate basic office equipment.
• Vision to read fine print and computer screens, to see colors, to observe rooms in poorly lit conditions
  
  
  

Environment

Office environment, weather exposure when making sales calls

We offer (for Full-time team members)

• Medical, dental, & vision insurance
• Health savings and flexible spending accounts
• Basic Life and AD&D insurance
• Paid time off for vacation, sick time, and holidays
• Eligible to participate in the Company’s 401(k) program with employer matching
• Employee Assistance Program
• Tuition Reimbursement
• Free On-Site Parking
• Great discounts on Hotels, Restaurants, and much more.
• Eligible to participate in the Employee Referral Bonus Program. Up to $1,000 per referral