Paid Media Manager

Sage Dental is seeking a data-driven, detail-oriented Paid Media Manager to lead the day  to-day execution and optimization of digital advertising campaigns across a variety of paid media channels. This individual will be responsible for managing paid media initiatives that  drive brand awareness, new patient acquisition/appointment bookings, and measurable  business growth across Sage Dental’s markets. 

The ideal candidate has extensive hands-on experience managing Google and Meta  advertising campaigns, along with a strong understanding of healthcare advertising and  patient acquisition strategies. 

This role requires a combination of strategic thinking, hands-on campaign management,  analytical rigor, and strong cross-functional collaboration to ensure all paid media efforts  are accurate, relevant, compliant, and aligned with business priorities. 

This position reports directly to the Senior Director of Integrated Marketing and works  cross-functionally with marketing, analytics, operations, clinical and other business  stakeholders to support Sage Dental’s integrated marketing and growth objectives.  

Paid Media Strategy & Execution 

• Own the day-to-day execution, management, and optimization of digital advertising  campaigns across Google Ads, Meta, ZocDoc, eLocal, connected TV (CTV),  audio/radio, display, and other paid media channels.  
• Manage campaign setup, audience targeting, keyword strategy, budgets, bidding,  creative implementation, tracking, and ongoing performance optimization.  
• Ensure all paid campaigns are accurate, current, and relevant to Sage Dental’s  services, locations, promotions, and business objectives.  
• Monitor campaign performance/ROAS and proactively identify opportunities to  improve efficiency, reach, conversion rates, and patient acquisition.  
• Support integrated marketing campaigns and local market initiatives through  effective paid media planning and execution.  
• Manage campaign pacing, budget allocation, and performance against established  KPIs and business goals. 

Cross-Functional Collaboration 

• Partner with the Senior Director of Integrated Marketing and relevant internal  stakeholders to align paid media campaigns with broader marketing strategies and  business priorities.  
• Collaborate with creative, organic marketing, multi-cultural marketing, strategy,  analytics, operations, clinical and external agency partners to ensure campaigns are  coordinated, accurate, and effective.  
• Work closely with internal stakeholders to maintain accurate location information,  service offerings, messaging, promotions, landing pages, and calls to action.  
• Coordinate campaign launches, creative updates, testing, and optimization  initiatives across markets and channels.  
• Communicate campaign performance, insights, challenges, and recommendations  to marketing leadership and business stakeholders. 

Analytics, Reporting & Optimization 

• Monitor, analyze, and report on paid media performance using platform analytics  and appropriate reporting tools.  
• Track KPIs, including spend, clicks, impressions, CPC, CPA, conversion rates,  appointment bookings, and ROAS where applicable.  
• Develop regular performance reports that translate campaign data into actionable  insights and recommendations.  
• Conduct ongoing testing of audiences, creative, messaging, landing pages, bidding  strategies, and campaign structures to improve results.  
• Partner with analytics and marketing team to support accurate conversion tracking,  attribution, and reporting.  
• Identify performance trends and recommend adjustments to media mix, budgets,  targeting, and campaign tactics. 

• 5-10 years of professional experience in paid media, digital advertising,  growth/performance marketing, or a related field.  
• Extensive hands-on experience planning, executing, managing, and optimizing  campaigns in Google Ads and Meta Ads.  
• Experience in healthcare advertising, preferably supporting multi-location  healthcare organizations or patient acquisition campaigns.  
• Familiarity with ZocDoc, connected TV (CTV), audio/radio advertising, display  advertising, and other digital media channels.  
• Dental industry experience is a plus.  
• Demonstrated ability to manage multiple campaigns, budgets, markets, and  competing priorities simultaneously.  
• Strong analytical skills and experience using campaign performance data to guide  optimization and decision-making.  
• Experience with conversion tracking, attribution, reporting dashboards, and  marketing analytics tools.  
• Excellent project management, organization, attention to detail, and follow-through.  
• Strong written and verbal communication skills, with the ability to collaborate  effectively across teams and communicate performance insights to stakeholders.  
• Ability to work independently, take ownership of day-to-day execution, and  proactively identify opportunities for improvement.  
• Familiarity with marketing analytics and reporting platforms such as Google  Analytics 4, Patient Prism Google Ads, Meta, and comparable platforms.  
• Experience with CRM, call tracking, and campaign conversion measurement.  
• Understanding of healthcare advertising privacy considerations and applicable  digital platform policies.