Trade Marketing & Events Specialist

Trade Marketing & Events Specialist – North America

Location: Secaucus NJ (Hybrid)

Reports To: Director, Trade Marketing Operations – North America

Travel: Approximately 20–30% throughout the United States and Canada

Position Summary

The Trade Marketing & Events Specialist – North America supports the planning and execution of customer-facing Trade Marketing programs and events across the United States and Canada. This role assists with Buying Days, Trunk Shows, Buying Group events, Roadshows, and other customer-facing activations, helping coordinate projects from initial planning through on-site execution.

Working closely with Sales, Marketing, and cross-functional teams, the Trade Marketing & Events Specialist helps ensure programs are delivered on time, within budget, and aligned with business objectives while providing a positive customer experience.

The position will also support the Director, Trade Marketing Operations on larger strategic events, including Vision Expo and National Sales Meeting. This role is ideal for an organized, detail-oriented professional who enjoys event coordination, project support, and collaborating with multiple stakeholders in a fast-paced environment.

Key Responsibilities

North America Events & Customer Programs

• Support the planning and execution of Buying Days across the U.S. and Canada.
• Coordinate logistics for Trunk Shows, Buying Group events, Roadshows, and other regional customer events.
• Assist in developing event timelines, project plans, and budgets.
• Research venues and support site selection activities based on event objectives and budget requirements.
• Coordinate event logistics including catering, audiovisual needs, shipping, signage, and vendor communications.
• Assist with attendee registrations, invitations, RSVP tracking, and event communications.
• Coordinate event materials, promotional items, displays, and supporting assets.
• Support on-site event execution and help ensure a positive customer experience.
• Partner with Sales teams to support customer-facing programs and regional initiatives.
• Assist with post-event recaps, budget reconciliation, and collection of attendee feedback.

Trade Marketing & Commercial Support

• Support Trade Marketing programs and commercial initiatives across the United States and Canada.
• Assist Sales and Marketing teams with customer programs, Buying Group initiatives, and regional activations.
• Coordinate customer-facing presentations, invitations, flyers, and promotional materials.
• Support digital communications and email marketing campaigns as needed.
• Collect, organize, and maintain marketing, creative, and product assets for customer programs and events.
• Support brand and commercial marketing initiatives for key accounts and regional programs.
• Coordinate promotional items, giveaways, and other marketing materials supporting customer-facing activities.
• Assist with project tracking and administrative support for Trade Marketing initiatives.

Strategic Event Support

• Support the Director, Trade Marketing Operations on major North American events including Vision Expo and National Sales Meeting.
• Assist with Retail Market Week and other large-scale Trade Marketing initiatives.
• Coordinate event logistics, purchasing activities, shipping, vendor communications, and materials management.
• Participate in on-site event execution, setup, and event support as needed.
• Collaborate with the broader Trade Marketing team to ensure consistent execution across programs and events.

Budget, Vendor & Project Coordination

• Assist with tracking event and project budgets.
• Create Purchase Orders and support invoice processing through SAP.
• Maintain project documentation, timelines, budgets, and expense records.
• Coordinate communications with vendors and monitor project deliverables.
• Support process improvements and identify opportunities to enhance event execution and efficiency.
• Manage multiple assignments simultaneously while maintaining strong attention to detail and meeting deadlines.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Event Management, or a related field; equivalent relevant experience will also be considered.
• 1–3 years of experience in Trade Marketing, Event Marketing, Marketing Coordination, Brand Marketing, Sales Support, or a related field.
• Experience supporting events, trade shows, customer programs, promotional campaigns, or marketing initiatives.
• Strong organizational and time-management skills with the ability to manage multiple priorities.
• Excellent written and verbal communication skills.
• Strong attention to detail and ability to work effectively in a team environment.
• Proficiency in Microsoft Office, including PowerPoint, Excel, and Outlook.
• Experience with Canva, Adobe Creative Suite, HubSpot, SAP, or similar platforms is a plus.
• Ability to travel approximately 20–30% throughout North America. (valid passport required)
• French language proficiency is a plus.

What Makes You Successful

You are organized, detail-oriented, and enjoy coordinating projects with multiple stakeholders. You are proactive, eager to learn, and comfortable managing a variety of tasks in a fast-paced environment.

You work well with Sales teams, vendors, and internal partners and understand the importance of delivering a positive customer experience. You take initiative, communicate effectively, and are dependable in following projects through to completion.

Most importantly, you enjoy supporting successful events and marketing programs while continuing to grow your skills and expertise in Trade Marketing and Events.

Why You’ll Love Working With Us

We offer more than just a job, we provide a supportive environment where you can grow, feel valued, and enjoy your work. Our benefits include:

• Comprehensive Health Coverage: Medical, Dental, Vision & Prescription Drug plans.
• 401(k) with Company Match: Invest in your future with confidence.
• Generous Time Off: generous PTO package in addition to 10 paid holidays 1 floating & paid sick time.
• Hybrid Work & Flexibility: Enjoy a hybrid schedule. (3 days in office, 2 days remote)
• Employee Perks: Discounts, seasonal events, and a fun, engaged culture.
• Supportive Team Culture: We prioritize employee engagement, recognition, and collaboration at every level.