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Regional Sales Manager

Safilo USA
Minneapolis, MN Full Time
POSTED ON 2/2/2026 CLOSED ON 4/3/2026

What are the responsibilities and job description for the Regional Sales Manager position at Safilo USA?

Regional Sales Manager 

GENERAL FUNCTION 

The Regional Sales Manager is responsible for profitable growth in sales, revenue through planning, and management of a sales team in a specified region or geographical area. The regional sales manager provides ongoing support to distribute and execute Safilo’s go-to-market strategy to grow Safilo’s portfolio of products.

Relying on superior leadership and interpersonal skills, you will personally interact with our customers and sales agents on a daily basis in order to achieve the company’s significant quantitative sales targets.

Your main responsibilities will be to: 

  • Manage a team that can/will include independent contractors (1099) and employees (W2)  
  • Coach sales reps, using non-directive coaching, to improve their selling
  • Conduct frequent ride-alongs with reps to observe and coach sales skills
  • Conduct quarterly performance/expectations reviews with each rep on your team
  •  Network, recruit, and hire new reps for open territories
  • Determine compensation for specific territories and reps
  • On-board new reps within your region and implement the Safilo sales process
  • Build synergy markets to help reps sell as a team
  • Help maintain and drive additional sales in regional key accounts
  • Develop a territory strategy to share with director of sales and drive on a consistent basis
  • Manage and be accountable to your regional P&L and sales targets  
  • Build sales plans for assigned region incorporating commercial and brand priorities  
  • Be an engaged member of the 3O’s (opticians, optometrists, and ophthalmologists) leadership team and attend mandatory meetings  
  • When needed, provide disciplinary accountability for sales agents in the region
  • Review and approve travel and expense reports for employees 
  • Spend four days per week in the field

  

Essential Requirements 

  • BA/BS Degree or equivalent management experience
  • Must currently live within the region and be available for regular travel 80% of the time in the identified territory
  • 10 years of direct sales experience in eyewear or a related industry, with proven track record of results  
  • 4 days a week in field expected
  • Sales Force software experience is a plus
  • Strong interpersonal, written, and verbal communication skills
  • Proven track record of delivering growth and results
  • Excellent training and presentation skills 
  • Strong visual merchandising background
  • Strong ability to problem solve, anticipate challenges in advance, and propose solutions
  • Ability to embrace and follow corporate direction, especially in reference to closures and openings
  • Strong organizational and time management skills
  • Highly professional and strong fashion sense
  • Strong business judgment and negotiation skills
  • Team player with strong leadership qualities
  • Strong PC skills, including Excel, Word, and PowerPoint
  • Valid driver’s license
  • Must submit to full background check

Salary.com Estimation for Regional Sales Manager in Minneapolis, MN
$144,260 to $191,190
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