What are the responsibilities and job description for the Amazon Advertising Specialist position at Safilo USA?
Amazon Advertising Specialist
Location: Secaucus NJ (Hybrid)
About Safilo
Have you ever wondered who’s behind a pair of glasses? It’s us, from Safilo.
Established in 1934 in Italy’s Veneto region, Safilo Group is one of the eyewear industry’s principal players in the design, manufacturing and distribution of optical frames, sunglasses, sports eyewear, goggles and helmets. The Group designs and manufactures its collections by blending stylistic, technical and industrial innovation with quality and skillful craftsmanship. With an extensive global presence, Safilo’s business model enables it to monitor its entire production and distribution chain. With more than 30 brands, Safilo covers all the consumer segments: from Fashion Luxury – with Boss, Carolina Herrera, Etro, Isabel Marant, Missoni, Moschino, PORTS – to Lifestyle – with Carrera, Dsquared2, Eyewear by David Beckham, Marc Jacobs, Levi’s, Tommy Hilfiger, Tommy Jeans, Kate Spade New York, Kurt Geiger, Fossil, HUGO, Juicy Couture, Liz Claiborne, Love Moschino, Pierre Cardin, and Stuart Weitzman – and Sports & Outdoor – with Smith and Under Armour – up to Mass Cool – with Blenders, Polaroid, Privé Revaux and Seventh Street.
About the Role
We are seeking a highly analytical and results-driven Amazon Specialist with a strong focus on performance marketing to drive the growth and profitability of our Amazon business. The ideal candidate will be responsible for managing Amazon advertising campaigns, optimizing product listings, and leveraging data-driven insights to maximize ROI and sales performance across Amazon marketplaces.
This position is primarily hybrid, based in Secaucus, NJ, offering convenient commuting options: a 20-minute bus ride from Port Authority with direct office access, free employee parking, and a shuttle to/from Secaucus Junction.
Key Responsibilities
- Plan, execute, and optimize Amazon Advertising (PPC) campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display.
- Continuously monitor campaign performance and apply optimization strategies to improve ROAS, CTR, and conversion rates.
- Manage and update product listings, ensuring SEO-optimized titles, bullet points, and descriptions aligned with brand guidelines and keyword strategy.
- Conduct keyword research and competitor analysis to identify growth opportunities and improve organic rankings.
- Collaborate with the sales, marketing, and supply chain teams to ensure inventory alignment, pricing competitiveness, and promotional planning.
- Utilize Amazon Brand Analytics, DSP, and other tools to generate insights and support data-driven decision-making.
- Monitor performance dashboards and prepare weekly and monthly reports highlighting key KPIs, insights, and recommendations.
- Stay updated on the latest Amazon algorithms, advertising features, and marketplace trends to maintain a competitive advantage.
What We’re Looking For
- Proven experience managing Amazon Advertising campaigns and optimizing product listings.
- Strong analytical skills with expertise in Amazon Brand Analytics, DSP, and PPC optimization.
- Experience managing large budgets (100K monthly).
- Agency experience and background working with global brands is a plus.
Why You’ll Love Working With Us
We offer more than just a job, we provide a supportive environment where you can grow, feel valued, and enjoy your work. Our benefits include:
- Comprehensive Health Coverage: Medical, Dental, Vision & Prescription Drug plans.
- 401(k) with Company Match: Invest in your future with confidence.
- Generous Time Off: 10 paid holidays 1 floating, paid sick time, plus generous PTO package.
- Hybrid/Remote Work & Flexibility
- Employee Perks: Discounts, seasonal events, and a fun, engaged culture.
- Supportive Team Culture: We prioritize employee engagement, recognition, and collaboration at every level.
Annual Compensation Range: $80,000 – $100,000 Base salary annual sales bonus
Exact compensation may vary based on skills, experience, and location
Salary : $80,000 - $100,000