Demo

Commercial Sales Rep - Delaware/Maryland/Virginia

Safe Life AB
Washington, DC Full Time
POSTED ON 6/4/2026
AVAILABLE BEFORE 7/3/2026

Safe Life is one of the fastest-growing providers of AEDs and life-saving readiness programs, united by a clear mission: helping communities Prevent Heartbreak. We deliver more than products - we provide end-to-end programs that combine equipment, training, and compliance support to keep organizations rescue-ready.


AED Brands, a Safe Life US company, is seeking an action oriented, self-driven sales professional to join our growing team as Preparedness Advisor (aka Commercial Sales Rep) in the Delaware/Maryland/Virginia metro area! This is a unique moment to join us. We’re scaling rapidly, investing in our people, and building a high-performing team focused on real impact. If you’re looking for work that challenges you and truly matters, you’ll find it here.


The Preparedness Advisor is responsible for achieving sales and business results in Regional Fortune 500, Mid-Market accounts, School Districts, and other Public Facing entities. Through exceptional relationships and expert sales practices, you will identify decision makers, build champions with potential key stakeholders through education and influence and quarterback the sales process resulting in solving customer challenges that also result in revenue and gross profit. You are driven by your desire to achieve, and, knowing that you’re helping to save lives.


Key Success Factors

  • Action oriented, achiever. You are motivated by smashing your goals and owning your success. You don’t hesitate to pick up the phone or hop on a plane to engage with your customers and prospects, and never let excuses get in your way.
  • Authentic Connector & Trusted Advisor. You are a ‘people person’ who thrives on building strong relationships and connections with your prospects and customers. You naturally position yourself as a trusted advisor and AED program partner, focused on your customer’s success (because it will bring you success too!)
  • A curious problem solver! You use your natural curiosity to ask good questions, helping your prospects and customers understand their needs and then deliver a tailored solution for a win/win outcome. You proactively seek resolution to obstacles and challenges.
  • Hungry to learn & grow and strive for continuous improvement. You seek out knowledge and information and are on an ambitious career trajectory. You think outside the box and find creative solutions to problems to achieve your goals.
  • Driven to make a difference. You are inspired to do your best every day not just because of what you do, but why you do it. You wake up every day thinking about your role in helping in achieving our shared goal of Preventing Heartbreak.


Position Expectations

  • Achieve quarterly and annual quota and related sales objectives.
  • Develop and maintain an active pipeline of new and existing expansion accounts, prioritizing opportunities to achieve quota and healthy margins through our solutions sales model.
  • Manage the sales process by thoroughly understanding decision makers, actions and timelines necessary to close deals and accurately forecast sales opportunities.
  • Develop and maintain strong relationships with potential and existing customers, acting as a program partner, delivering exceptional service and adding value in every interaction.
  • Create value around our full suite of offerings to include, products (AEDs & accessories and first aid), solutions (program management and medical direction), and training (CPR/AED, active shooter, etc) to drive sales and increase loyalty and retention. Present cohesively as a turn key solution to prospects and customers.
  • Educate customers and prospects on our solutions, not just around the features and benefits, but also influencing through a “big why” (saving lives).
  • Develop and maintain a strong working relationship, and work closely with, our training and program management teams to ensure scheduling and follow up is expertly executed and with a high level of customer service.
  • Develop and maintain a high level of product knowledge, and an understanding around regulations associated with AEDs.
  • Identify industry trends and relevant competitive information, providing feedback and input to the company.
  • Continuously prioritize activities and manage time to achieve objectives.
  • Regularly interact with sales leadership to keep abreast of pipeline progress, discuss challenges and opportunities, negotiate sales and contracts, and ensure appropriate strategic direction.
  • Complete all administrative responsibilities accurately and on-time, including order processing, CRM updates, expense reports and any other documentation or reporting as requested by sales leadership.
  • Maintain compliance with all company policies and procedures, as well as position applicable federal, state and local laws.
  • Other tasks or activities as necessary to meet individual, departmental or company objectives, or as assigned.


Qualifications

  • Bachelor's degree in business or related field or equivalent experience.
  • At least 3 years of related sales experience, including selling a full solution into the commercial space.
  • Demonstrated consistent, successful sales achievement.
  • Multi touch point and conceptual selling experience preferred.
  • Must be insurable and maintain a valid driver’s license.
  • Must be willing and able to travel (by automobile or air, day trips and overnight stays) up to 50% of the time.
  • Demonstrated ability to think creatively and strategically to meet customer needs.
  • Strong sales aptitude and customer service skills.
  • Strong working knowledge of Microsoft Office Suite including Outlook, Word and Excel and/or Google Suite and ability to quickly and easily learn technology/software programs.
  • Exceptional professional communication (verbal and written) and presentation skills.
  • Demonstrated ability to exercise sound independent judgment.
  • Curious, driven to achieve, and willing to challenge and ask thoughtful questions.
  • Experience in a fast-paced environment requiring multitasking.
  • Demonstrated ability to positively manage working relationships.
  • Ability to work independently, with minimal supervision, as well as with others.
  • Exceptional personal initiative and desire to drive continuous improvement.
  • A desire to continually learn and grow in your career.


Salary.com Estimation for Commercial Sales Rep - Delaware/Maryland/Virginia in Washington, DC
$102,368 to $137,710
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