Director of Sales, Transit Bus & Rail

Meet The Smart Safety Company

At Safe Fleet our name says it all. We make fleet vehicles – and everyone in and around them – safer. Our fleet safety platform brings together best-in-class products, ground-breaking technology, and a 100-year history of fleet know-how and innovation to solve the world’s biggest fleet safety problems.

Our core value is safety. Without safety first, efficiency and productivity are not possible. This is true for our products, our culture, and our relationship with our community. Our vision is to reduce preventable deaths and injuries in and around fleet vehicles with a goal of ZERO accidents.

We are re-defining what safety means for fleets of every type – from school buses to waste collection trucks, firefighting to utility vehicles, police cruisers to delivery vans.

Whether you work in our Charlotte plant to build life-saving stop arms for school buses, or design advanced camera vision products in our Vancouver office, forge valves and high-quality nozzles to fight fires, or dream up new ways to protect fleet operators in our Corporate HQ in Kansas City, you’ll contribute to our goal to keep everyone safe.

We are a fast-growing manufacturing, service, and technology company with over 1700 employees in over 15 locations across Canada and the US. We’re looking for motivated self-starters with innovative thinking to join our team and help us achieve our growth and performance goals. Sound like you?

Job Summary

Seon, a division of Safe Fleet, is a leading provider of mobile surveillance and fleet management solutions for the public transportation industry. We are seeking a strategic and results-oriented Director of Sales – Transit Bus & Rail to lead our sales efforts in this market segment across North America. This role will oversee a team of sales professionals, drive revenue growth, and cultivate strong relationships with transit agencies, OEMs, and technology partners. The ideal candidate brings deep industry expertise, a consultative sales approach, and a passion for delivering safety-focused technology solutions

Responsibilities

• Lead, coach, and develop a high-performing sales team focused on Transit Bus & Rail customers.
• Develop and execute strategic sales plans aligned with Seon’s growth objectives and Safe Fleet’s broader vision.
• Build and maintain strong relationships with transit authorities, vehicle manufacturers, and system integrators.
• Collaborate with product management, engineering, marketing, and customer success teams to align solutions with market needs.
• Monitor industry trends, competitive activity, and regulatory changes to inform sales strategy and product positioning.
• Represent Seon at trade shows, industry events, and customer meetings.
• Oversee sales forecasting, pipeline management, and performance reporting to executive leadership.
• Ensure compliance with public procurement processes and contractual obligations.
  
  

The final offer will be determined based on a combination of factors including skills, experience, and alignment with the role’s responsibilities.

• Candidates at the lower end of the range will meet the core qualifications and demonstrate strong potential to grow within the role.
• Mid-range offers reflect a solid match with the role’s technical and collaborative requirements.
• Offers at the top of the range are reserved for candidates who bring exceptional qualifications, specialized expertise, or unique value that significantly exceeds the baseline expectations
  
  

At Safe Fleet, we are an equal opportunity employer that is committed to creating a diverse and inclusive workplace where everyone is valued and respected. We embrace diversity and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected status. We promote fair and equitable hiring practices and foster a culture of inclusivity and respect.

Requirements:

• Minimum of 7 years of progressive experience in sales leadership roles within the transit, transportation, or technology sectors.
• Proven success in selling complex technology solutions, ideally including video surveillance, telematics, or communications systems.
• Strong understanding of the Transit Bus & Rail market, including public procurement and funding mechanisms.
• Demonstrated ability to lead and develop high-performing sales teams.
• Excellent communication, negotiation, and strategic planning skills.
• Willingness to travel across North America as needed.
• Bachelor’s degree in Business, Engineering, or a related field or MBA is an asset.
  
  

Preferred Skills:

• Experience working with public transportation agencies and government contracts.
• Familiarity with SaaS, cloud-based platforms, and integrated hardware/software solutions.
• Proficiency with CRM tools (e.g., Salesforce) and data-driven sales management.
• Ability to thrive in a fast-paced, mission-driven environment.