Digital Coordinator

About Us
Celebrating over 40 years in business, Saf-Gard Safety Shoe Company and its sister companies, SR Max Slip Resistant Shoes and Optikus Eye Protection Partners, develop and implement comprehensive safety programs for a wide range of industries-from grocery stores and restaurants to large industrial, government, and service organizations. Our focus is on providing exceptional service and leveraging the latest technologies to enhance our customers' experience. Our safety product offerings include top footwear brands such as Timberland PRO, Dr. Martens, Reebok, Skechers, and HOKA, along with innovative eye protection solutions through Optikus.

We are looking for a Digital Coordinator to support the planning, execution, and optimization of email marketing campaigns across multiple brands. This role will work closely with the Digital Marketing Specialist to build and deploy campaigns in Pardot and Salesforce, maintain campaign calendars, ensure quality assurance across email and landing pages, and assist with performance reporting. The Digital Coordinator will also support website updates and landing page development tied to email initiatives, helping ensure campaigns are delivered accurately, on time and with measurable results. This is a full-time position of 40 hours per week. Full benefits included. To learn more about our marketing team, visit our marketing recruitment page.

Key Responsibilities:
•Work closely with the Digital Marketing Specialist to support email strategy and execute campaigns across multiple brands.
•Plan, build, test and deploy email marketing campaigns using Pardot, Salesforce, and connected marketing platforms.
•Manage email lists, audience segmentation and data hygiene to ensure accurate targeting and deliverability.
•Conduct thorough QA testing on email campaigns including links, formatting, personalization and mobile responsiveness.
•Maintain campaign calendars and keep timelines, assets and deliverables organized across multiple projects.
•Monitor and analyze email performance metrics including open rates, click-through rates, engagement and conversions.
•Translate performance data into actionable insights and assist with campaign reporting for internal stakeholders.
•Support the development and maintenance of automated email workflows and nurture campaigns.
•Coordinate cross-functional projects and serve as a reliable point of contact for email-related initiatives.
•Support integration strategy as marketing expands its email capabilities.
•Organize and maintain digital assets used in email and web campaigns.
•Stay current on trends and best practices in email marketing, digital media and marketing technology.

What We're Looking For
•Strong interest in data. You notice patterns, you ask questions, and you like having numbers to back up your instincts.
•Genuine curiosity about email marketing and digital media and how they intersect.
•Organized and detail-oriented. You're the kind of person who builds systems, so things don't slip through the cracks.
•Comfortable working independently and managing your own priorities, with an understanding of when to engage your manager or other team members for collaboration.
•Clear communicator, both written and verbal.
•Eager to learn, grow and take on increasing responsibility over time.
•Recent graduates welcome. We're more interested in how you think than how long you've been working.

Required
•Proficiency in Microsoft Office Suite: Outlook, Sharepoint, Word, Excel, and PowerPoint.
•Bachelor's Degree in marketing, communications or related field.
•Attendance in the Greensboro office each Tuesday (required team office day) and various additional days, as needed, to fulfill the duties of the role.

Preferred
•General tech literacy and comfort picking up new platforms quickly.
•Familiarity with email marketing platforms, CRM tools and marketing analytics.
•Interest in AI tools and how they're reshaping digital marketing.

How To Apply
Begin application by completing Apply Now section to the right