Manager, Market Research & Fan Insights

Title: Manager, Market Research & Fan Insights

Department: Business Intelligence

Reports To: VP, Business Intelligence

FLSA Status: Exempt  

Job Summary:

The Sacramento Kings are committed to redefining how sports organizations leverage data to better understand fans, drive innovation, and enhance engagement. As part of the Business Intelligence team, the Manager of Market Research & Fan Insights will play a critical role in uncovering and translating fan, market, and brand insights into actionable strategies that support revenue growth and organizational decision-making.

This role will lead the development of a holistic fan understanding by integrating first-party research, third-party data, and behavioral analytics. The position will serve as a key insights partner across the organization—including Corporate Partnerships, Marketing, Ticketing, and Strategy—ensuring that data-driven storytelling informs everything from campaign development to long-term business strategy. The ideal candidate blends strong analytical expertise with storytelling ability and is motivated by uncovering insights that enhance both fan experiences and business outcomes.

Key Responsibility Areas

• Lead fan and market research initiatives to understand audience behavior, preferences, perceptions, and engagement drivers across Kings fans and broader NBA audiences.

• Design, execute, and analyze research studies (quantitative and qualitative) to evaluate fan sentiment, brand health, and marketing effectiveness.

• Leverage key data platforms including YouGov (consumer insights), Zoomph (social valuation), Nielsen (broadcast viewership), Wakefield (custom research), and the Kings Insights Council (first-party research panel).

• Synthesize insights from multiple data sources (first-party, third-party, and behavioral) to develop a comprehensive view of the Kings fan base.

• Identify and communicate trends in fan behavior, engagement, and brand affinity to guide organizational strategy.

• Support Corporate Partnerships with insights and measurement, including:

  • Evaluating partner activation performance across key assets (social, broadcast, in-arena, digital, experiential)

  • Developing reporting that demonstrates partnership value and effectiveness

  • Contributing insights that support renewal, upsell, and new business efforts

• Manage and develop Business Intelligence team members, including ownership of Loyalty and Food & Beverage analytics, to ensure transactional and behavioral data are effectively integrated into broader fan insights and engagement strategies.

Required Qualifications

• Bachelor’s degree required; preferred in business, marketing, statistics, economics, data science, or a related quantitative field.

• 2–5 years of experience in analytics, market research, partnerships insights, or a related field.

• Experience working with data visualization tools (e.g., Tableau) and querying data using SQL.

• Familiarity with marketing analytics, sponsorship measurement, or media valuation is strongly preferred.

Preferred Skills & Characteristics

• Exceptional storytelling ability—can translate complex data into clear, actionable insights.

• Strong business acumen with an understanding of sponsorship and partnership ecosystems.

• Detail-oriented with the ability to manage multiple projects and deadlines.

• Curiosity and willingness to explore new tools, technologies, and data sources.

• Collaborative mindset with strong communication and stakeholder management skills.

Total compensation & offer package will include the following:

• Base Salary: $75,000 - $80,000

• Comprehensive Medical, Dental, and Vision benefits for employees and dependents

• Self-Directed Time Off 11 Paid Holidays Summer Fridays

• Employer 401(k) match

• Cell Phone Stipend

• Sacramento Kings home game tickets, team store discounts, and more!

Salary : $75 - $80