Public Information Officer

A Public Information Officer is responsible to the SETA Executive Director. DEFINITIONUnder general direction, to plan, develop, and implement a comprehensive program of public information concerning Sacramento Employment and Training Agency programs and functions; to write, prepare, and distribute newsletters, brochures, and other informational material; to plan and coordinate advertising, both paid and public service, in cooperation with stated programs and objectives; to act as media contact and supply necessary information in response to normal and abnormal events relative to the organization; to develop public relations programs and positive community relationships; to assist SETA with special projects and assignments; and to do related work as required. DISTINGUISHING CHARACTERISTICS This is a specialized classification for the position which performs a variety of public information, advertising, and public relations functions for the Sacramento Employment and Training Agency.MINIMUM QUALIFICATIONSKnowledge of: Laws and regulations affecting the operations of employment and training programs. Public information and communication principles and techniques. Preparation and distribution of publications. Media relations. Media rating and procurement procedures, production and copywriting for radio and television. Publishing programs. ANDAbility to: Navigate and maintain a social media presence for all SETA programs Develop and implement a comprehensive program of public information and public relations. Interpret and apply rules, policies, and regulations with good judgement in a variety of situations. Work effectively with the local media. Prepare a variety of brochures, newsletters and other informational material. Maintain and prepare reports. Communicate clearly and concisely, both orally and in writing. Develop effective community relations with community organizations and groups. Deal tactfully and courteously with persons seeking information and expressing concerns about program policies and functions. Establish and maintain cooperative working relationships. ANDTraining and Experience: Any combination of training and experience which would likely provide the required knowledges and abilities is qualifying. A typical way to obtain these knowledges and abilities would be:Two years of responsible work experience in public information and public relations work. Considerable advanced educational training in journalism, advertising, public relations, or a related field is highly desirable.

Salary : $90,000 - $120,000