E-Commerce Director

SUMMARY/OBJECTIVE:

The E-Commerce Director, reporting into the Vice President of E-Commerce & Brand Marketing, drives the E-Commerce business by overseeing the entire product lifecycle, from the product development stage to content creation and maintenance (imagery/copy/video, etc.), inventory planning, item setup (syndication and template setups), and consumer generated content. The E-Commerce Director manages projects cross-functionally with internal teams such as Sales, Demand Planning, Creative Services, Design, and Merchandising to create, maintain, and amplify product content to maximize click-thru and conversion. Reports to Vice President, E-Commerce & Brand Marketing. Collaborates with Senior Manager, Key Accounts and is assisted by E-Commerce Manager.

MAJOR RESPONSIBILITIES:

· Oversee product content of 3,000 SKU catalog utilizing Salsify, our PXM platform

· Develop strategies to educate consumers, drive click-thru, and maximize conversion

· Supervise new launch item setups (syndication and/or template based) for retailer partners

· Direct digital marketing and promotional strategy for omnichannel accounts

· Plan content audit strategy of retailer partner websites to ensure product copy, imagery, and all other relevant information is displaying properly on retail partner websites

· Garner CGC (consumer-generated content) via partnership with Bazaarvoice and other sampling initiatives

PROBLEM SOLVING & DECISION MAKING:

· Oversee product content and digital assets

-Spearhead creation of product content (copy, digital assets, specs, etc.)

-Develop strategy for maintenance of existing content

· Supervise retail partner item setup

-Upload and maintain items in GXS and Intertrade catalogs

-Setup items in retail PLM systems

· Manage consumer generated content

-Propose CGC strategy for each launch

-Develop strategy for leveraging ratings & reviews to gain insights

· Delegate tasks and projects to E-Commerce Manager and conduct training as needed

· Collaborate with Senior E-Commerce Manager on pureplay e-commerce accounts, and Sales team on omnichannel accounts

· Initiate projects with managers and colleagues with flexibility and responsiveness, in person and via digital communications

BASIC QUALIFICATIONS:

· 10 years of experience in CPG E-Commerce, minimum of 5 years experience B2B2C digital merchandising (retailer side or brand side)

· In-depth knowledge of major retailer or e-tailer PIM/PCM systems and vendor portals (Amazon Vendor Central, Wayfair Partner Home, Walmart Supplier Center, Target POL, Kohls K-Link, etc.)

· Experience with E-commerce content management system(s) (Salsify, Syndigo, Webcollage, etc.)

· Project management experience

· Experience managing direct reports

· Consumer generated content management experience (Bazaarvoice, Power Reviews)

· Marketplace experience a plus (Target Plus, Walmart Marketplace, Amazon Seller Central)

· Home Decor category experience a plus

· Bachelor’s degree

· Ability to prioritize tasks and execute autonomously with attention to detail and good follow-through skills.

· Strong attention to detail

· Strong interpersonal and communication skills (written / verbal)

· Tech savvy, strong experience in MS Excel

· Ability to work with efficiency and focus in a friendly, fast-paced environment

Job Type: Full-time

Pay: $140,000.00 - $165,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off

Schedule:

• Monday to Friday

Experience:

• E-commerce: 10 years (Preferred)

Work Location: In person

Salary : $140,000 - $165,000