What are the responsibilities and job description for the Digital Marketing & HubSpot Specialist position at S-5!?
About the Role
S-5! is seeking a detail-oriented, analytical Digital Marketing & HubSpot Specialist to manage digital advertising campaigns, support HubSpot operations, and turn marketing data into actionable insights.
This hands-on role combines digital campaign execution, marketing technology, performance analysis, and cross-functional coordination. The ideal candidate is comfortable managing the day-to-day details while identifying opportunities to improve marketing effectiveness, lead generation, and campaign performance.
Key Responsibilities
- Digital Advertising: Manage and optimize paid campaigns across Google Ads, Meta, and LinkedIn, monitoring budgets, conversions, lead quality, and campaign performance.
- Marketing Analytics: Develop and maintain performance reports and dashboards, evaluate campaign effectiveness, identify trends, and recommend data-driven improvements.
- HubSpot Administration: Support daily HubSpot operations, including user management, contact records, segmentation, email campaigns, workflows, and CRM data quality.
- Campaign Execution: Build and maintain HubSpot landing pages and forms, manage tracking links and QR codes, and coordinate digital advertising placements and deliverables.
- SEO & Website Coordination: Monitor technical SEO performance using SEMrush or similar tools and collaborate with the Web team to identify and resolve issues.
- Marketing Technology: Monitor conversion tracking, lead attribution, and platform integrations, collaborating with external consultants on advanced technical projects.
Qualifications
- Hands-on experience with HubSpot, including email marketing, contact management, landing pages, and reporting.
- Demonstrated experience managing and optimizing Google Ads campaigns; familiarity with Meta and LinkedIn advertising.
- Strong analytical skills and experience with GA4, conversion tracking, campaign attribution, and performance reporting.
- Familiarity with SEMrush or comparable SEO tools.
- Excellent organizational, communication, and problem-solving skills, with strong attention to detail.
- Ability to independently manage multiple projects and translate marketing data into meaningful recommendations.
Preferred Qualifications
- Experience in B2B marketing, manufacturing, or industries with longer sales cycles.
- HubSpot, Google Ads, or Google Analytics certifications.
- Familiarity with Google Tag Manager, marketing automation, and CRM integrations.
What Success Looks Like
You'll help S-5! execute accurate, effective digital campaigns, improve lead generation and marketing performance, maintain reliable HubSpot operations, and provide meaningful insights that support smarter marketing decisions.