Demo

Regional Sales Manager

Rural Electric Supply Cooperative
Middleton, WI Full Time
POSTED ON 11/1/2026
AVAILABLE BEFORE 2/27/2027

Rural Electric Supply Cooperative (RESCO), is a wholesale distributor of high voltage electrical products. As a member-owned organization, we provide electric cooperatives and utilities in the Upper Midwest with competitive pricing, delivery and support for their electrical supply needs. We are looking for a Regional Sales Manager to join our team in Middleton, WI. This position will be responsible for developing and executing the long and short-term sales strategy for the Wisconsin, Michigan and Illinois territory. Responsibilities include:

  • Coordinate all sales and marketing activities in territory.
  • Accompany outside sales and management staff on customer visits.
  • Attend statewide industry events to develop relationships with our members and non-members.
  • Communicate our business model to customers and manufacturer partners.
  • Monitor and communicate changes in the marketplace such as product opportunities.
  • Develop product promotions with manufacturer partners.
  • Aid in presenting the alliance partnership concept to members and customers.
  • Work closely with the IT department to offer IT related solutions/integrations with customers.
  • Recommend, communicate and monitor sales goals for staff.
  • Manage sales and expenses to meet budget.
  • Monitor and analyze sales metrics providing insights into trends, challenges and opportunities.
  • Assist with large bids and projects.
  • Work with manufacturers’ representatives on lead-time, availability, pricing, and order expedites.
  • Partner with the purchasing department to assist with inventory levels, forecasting and stocking suggestions.
  • Assist with resolving any customer issues.
  • Carry out supervisory responsibilities for sales staff which include but are not limited to hiring and training employees; assigning and directing work; completing performance reviews; coaching and disciplining employees; addressing concerns and resolving problems.

The successful candidate will have a Bachelor’s degree or equivalent experience in business, sales or related field. Five plus years of supervisory experience is required. Other qualifications include:

  • Strong leadership skills with the ability to motivate and develop a team
  • Strong verbal, written and interpersonal communication skills
  • Good analytical and presentation skills
  • Ability to develop relationships with customers
  • Must have a valid driver’s license
  • Ability to travel up to 50% of the time

RESCO is a great place to work and offers a competitive benefits package with two retirement plans.

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Disability insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Tuition reimbursement
  • Vision insurance

Work Location: In person

Salary.com Estimation for Regional Sales Manager in Middleton, WI
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