What are the responsibilities and job description for the E-Commerce Manager - Growing Retail Company position at Runnings?
Are you a results-oriented E-Commerce Manager who thrives on enhancing online shopping experiences and boosting sales? If so, this position is for you!
We are seeking a candidate that possess expertise in e-commerce, digital marketing, and analytics, with a strong focus on driving conversions and improving customer satisfaction. This role demands a combination of creativity and analytical skills to craft and implement effective marketing strategies that align with our business objectives. The E-Commerce Manager will collaborate continuously with cross-functional teams to develop and execute site merchandising and fulfillment strategies.
Who Are We: At Runnings, we are more than just a retail store; we are a community dedicated to serving our customers with care and commitment. Our mission is to offer exceptional service and a wide range of quality products for home, farm, and outdoor needs. We value collaboration, innovation, and excellence, creating a friendly and supportive environment where every team member can thrive. Join us at Runnings and be part of a team that makes a difference at over 90 store front locations.
Location: This leadership position is an in-person role at our headquarters in Marshall, MN.
Key Responsibilities:
- Online Sales Management: Develop and execute comprehensive e-commerce strategies to increase online sales and improve customer engagement. This includes overseeing the day-to-day operations of the e-commerce platform, including product listings, pricing, promotions, and fulfillment.
- Website Optimization: Manage and optimize the company’s website, ensuring it is user-friendly, visually appealing, and optimized for conversions. Implement A/B testing and other optimization techniques. Advance visibility in search engines, drive organic traffic, and increase sales by improving SEO, SEM, faceted navigation, and visitor journey emails.
- Digital Marketing: Collaborate on marketing efforts, especially by driving Email, SMS, Google Ads/GMB/Performance Max, and Facebook Advantage Shopping campaigns through content creation, scheduling, and engagement across various platforms.
- Vendor & Automation Management: Leverage and manage vendors and marketing automation tools to streamline campaigns, improve website performance, and enhance customer communication.
- Inventory Management: Coordinate with the purchasing team to ensure product availability and manage stock levels.
- Data Analysis: Analyze performance metrics to assess site effectiveness, identify trends, and make data-driven decisions for continuous improvement.
- Cross-Functional Collaboration: Collaborate with cross-functional teams, including Marketing, Buyers, IT, Operations, and Customer Service, to ensure alignment on e-commerce initiatives.
- Customer Experience: Enhance the online customer experience by leading customer service and fulfillment execution, addressing any issues or inquiries promptly.
- Team Supervision and Development: Cultivate and lead a team that drives engagement and performance, providing support and development to your team.
- Industry Trends: Stay updated on industry trends, emerging technologies, and the competitive landscape to inform strategic decisions.
Qualifications:
- Bachelor's degree in Marketing or a related field or equivalent experience.
- 4-7 years of E-Commerce experience with a proven record of developing sales growth strategies.
- Proven experience in e-commerce management, preferably in the retail industry.
- E-Commerce platforms knowledge including integration layers across enterprise technology stacks (PIM, CMS, CDP, CRM, etc.). Magento and Horizon expertise is a plus. Strong technical understanding of web applications and experience with large PIM catalogs.
- Proficiency with e-commerce platforms and website analytics tools (e.g., Google Analytics). Strong understanding of digital marketing strategies and tools.
Benefits:
- Competitive Salary
- Bonus Program
- Health, Dental, Vision and Voluntary Insurances
- 401(k) Profit Sharing Plan with company match — all contributions vest immediately
- 100% Company-paid Disability and Life Insurance
- Paid Time-off
- Up to 25% Runnings Discount
- Professional Development Opportunities
- Enjoyable Work Environment
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.