Strategic Marketing Manager

Rumpke is a family-owned and operated company that ranks as one of the largest firms in the waste and recycling industry. Our mission is simple: to deliver exceptional waste and recycling solutions to our customers and communities through a commitment to safety, service, the environment and the growth of our people. 

When you join Rumpke, you’ll be part of a team providing essential services to millions of residents, businesses, and neighborhoods. You will enjoy competitive pay and comprehensive benefits, including health, dental, vision, matching 401(k), life insurance, paid vacation, and more.

This is your opportunity to make a difference for you and your family. Come join our team!

The Strategic Marketing Manager is responsible for synthesizing market, customer, and competitive data into actionable insights that shape product positioning, customer engagement, go-to-market strategies, and long-term business growth.

The ideal candidate brings a strong blend of analytical rigor, deep market and customer understanding, and the ability to collaborate cross-functionally with sales, communications including digital marketing and creative, operations, finance, and executive leadership to drive informed, revenue-focused decisions.

Responsibilities of Position:

• Analyze market size, growth trends, lifecycle stage, and overall market dynamics
• Segment markets by geography, customer type, industry, or line of business
• Identify barriers to entry, asset intensity, and competitive dynamics
• Study and evaluate pricing structures and regional pricing variability
• Identify, define, and refine target audiences and buyer personas
• Collaborate with Corporate Communications, including the digital marketing and creative teams, to identify and implement tactics for specific audiences and actions
• Work with Corporate Communications to develop and execute tactics to enhance customer acquisition, customer experience and customer satisfaction
• Understand articulated and unarticulated customer needs, motivations, buying behaviors, and purchasing frequency
• Assess purchasing channels (direct, indirect, digital) and key decision-making influences
• Track and analyze customer sentiment, brand perception, and satisfaction metrics
• Research and map direct and indirect competitors
• Analyze competitor market share, positioning, strengths, and weaknesses
• Monitor new market entrants, emerging competitors, and disruptive business models
• Benchmark current products, services, and feature sets against competitors
• Monitor pricing strategies and innovation trends across the industry
• Partner with sales and operations to identify market-driven product enhancements
• Develop and deploy insight-based tools, resources, and messaging to enable the sales organization and accelerate market share growth
• Track and interpret economic, regulatory, technological, and social/cultural trends impacting the business
• Report on industry dynamics that influence market opportunity, customer behavior, or operational risk
• Create dashboards, market maps, and trend analyses for senior and regional leadership
• Support marketing, sales, and operations teams with data-driven insights and positioning strategies
• Present findings through clear storytelling, compelling visualizations, and practical tools that assist the sales organization in closing and winning business
• Perform other duties as assigned

Supervisory Responsibility:

• This position will not manage employees

Skills & Abilities Needed for Position:

• Strong analytical, critical thinking, and problem-solving skills
• Proficiency in data analysis and visualization tools (e.g., Excel, Power BI)
• Excellent communication and presentation skills with the ability to influence decisions through data
• Ability to work cross-functionally with sales, product, finance, and executive teams
• Curious and proactive mindset with a strong desire to understand the “why” behind market behaviors and trends
• Commercially minded with the ability to translate insights into revenue-driving strategies
• Highly organized and capable of managing multiple initiatives in a fast-paced environment
• Comfortable operating in ambiguity and bringing structure to complex, evolving challenges

Experience & Knowledge Needed for Position:

• Bachelor’s degree in Marketing, Business, Economics, or a related field
• 8-10 years of experience in waste and recycling sales or marketing strategy, business intelligence, or market research
• Experience with CRM systems, marketing automation, and digital marketing platforms preferred

Physical Requirements in a Regular Workday:

• Rarely lifting/carrying/pushing/pulling a max of 10 lbs
• Frequently sitting
• Occasionally standing/walking

Additional Working Conditions/Aspects:

• Ability to travel between offices, as required
• Legally eligible to work in the United States
• Valid driver’s license (if applicable)
• Must successfully complete pre-employment testing
• Must be able to read and speak the English language

This job description is intended to describe the general nature, complexity, and level of work to be performed by employees assigned to this position and is not to be construed as an exhaustive list of responsibilities, duties, and/or skills required. It does not prescribe or restrict the work that may be assigned. Furthermore, this does not establish an employment contract and is subject to change at the discretion of the company.

Rumpke Waste and Recycling is committed to equality in all aspects of employment. It is Rumpke’s policy to provide equal opportunities to all employees and potential employees without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.