What are the responsibilities and job description for the Creative Strategist (Growth Marketing) position at Rugiet Health?
About Rugiet
Rugiet is a telemedicine company revolutionizing access to specialized health solutions. Currently a leader in the men's health space, providing innovative and convenient solutions, Rugiet is poised for significant expansion further into both men’s and women’s health. We are a dynamic, data-driven team committed to improving the well-being of our patients through technology and personalized care.
The Opportunity
We are seeking a scrappy, data-minded, and execution-focused Creative Strategist to fuel our paid acquisition channels. Reporting directly to the Sr. Manager, Creative Strategy, you will be the operational heartbeat of our creative engine.
While the Sr. Manager sets the macro vision, you will be in the trenches executing the tactical roadmap: sourcing creators, scripting high-converting ads, managing the production pipeline, and turning performance data into your next winning iteration. This is a high-velocity role for a creative problem solver who understands that in 2026, the "perfect" ad is the one that converts.
What You'll Do
- Manage the Creative Pipeline: Own the day-to-day workflow of ad production with the creative team, ensuring a steady stream of fresh assets for Meta, TikTok, and YouTube. You ensure no deadline is missed and the creative library remains stocked to ship over 200 assets monthly.
- Creative Brief Development: Translate the Sr. Manager’s testing frameworks into detailed, bulletproof briefs for video editors, copywriters, and UGC creators.
- BONUS: You know the secret formula to making scroll-stopping hooks on any social media platform.
- Recognize Creative & Performance Patterns : Analyze granular creative data (Hook Rate, Hold Rate, CTR, ROAS) weekly. If an ad works, you immediately conceptualize 5 variations to extend its lifespan.
- Rapid Prototyping: Use tools like Canva or Figma to mock up quick concepts or make simple edits to creative assets when speed is critical.
- Competitor Surveillance: Maintain a "swipe file" of competitor ads and trending formats in the health/wellness space, flagging new opportunities to the Sr. Manager.
What You'll Bring
- 3–4 years of experience in performance marketing or creative strategy within a DTC or agency environment.
- Digitally Savvy: You live and breathe TikTok, Reels, and YouTube Shorts. You understand native behaviors, trends, and the "lo-fi" aesthetic that drives trust. You have an uncanny ability to predict shifts in consumer psychology based on creative within the market.
- Data Literacy & AI: You aren't afraid of spreadsheets and leaning/using new AI tools. You can look at a dashboard and understand why a creative asset failed or succeeded.
- Project Management Mastery: You are highly organized and can manage dozens of assets across different platforms without letting details slip.
- BONUS: You can write pithy, persuasive ad copy and video scripts with direct-response urgency.
Why Rugiet?
- Be Part of a High-Growth Revolution: Join a company that is rapidly expanding and making a real impact on people's lives.
- Mentorship & Growth: Work directly under an experienced Sr. Manager who will invest in your development as a strategic marketer.
- Make a Tangible Difference: Your creative work will directly contribute to acquiring new patients and improving their well-being.
- Collaborative and Innovative Culture: Work alongside a talented and passionate team in a fast-paced, data-driven environment.
- Competitive Compensation and Benefits: We offer a comprehensive package to attract and retain top talent.
To Apply
Please submit your resume and a link to your portfolio or examples of past ad creatives you have strategized or produced (UGC examples are highly encouraged).