Graphic Designer - Retention (Contract)

About Ruggable:

Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with an extraordinary track record of high, profitable growth. We pride ourselves on having an extremely loyal customer base and a talented team made up of genuinely caring people who take action and deliver results. We are venture-backed and own a patented washable rug design that's disrupting the home décor industry. Our mission is to empower our customers to live vibrantly with beautiful products that don't compromise on function. If you're passionate about consumer products, e-commerce, and high-growth start-ups, keep reading!

Job Summary:

We’re looking for a contract Graphic Designer to support our Lifecycle Marketing team, with a focus on evergreen and flow-based creative across email and SMS.

This role is ideal for someone who is highly organized, fast-moving, collaborative, and excited by the intersection of brand storytelling and performance marketing. You’ll work closely with creative, copy, and lifecycle marketing partners to conceptualize and execute customer-facing assets that drive engagement, conversion, efficiency and long-term customer value.

This is a production-heavy role, but we’re also looking for someone with strong taste and creative instincts who can elevate the work — not just execute against templates.

What You'll Do:

• Design evergreen and automated/flow/triggered lifecycle email campaigns, such as (but not limited to):
  • Promotional and seasonal messaging
  • Style and room guide messaging
• Welcome series
• Abandonment flows
• Post-purchase journeys
• Winback campaigns
• VIP/anniversary journeys
• Evergreen campaign assets such as:
• Create supporting SMS visual assets (such as MMS and RCS) and lightweight motion/GIF/video treatments
• Translate brand direction into retention-focused creative systems that feel elevated while still driving performance
• Iterate quickly based on stakeholder feedback, A/B testing learnings, and business/lifecycle team needs
• Collaborate closely with copywriters, lifecycle marketers, creative leads, and project managers
• Work within existing templates and systems while also helping evolve, optimize, catalogue, and maintain them
• Maintain strong attention to detail across typography, hierarchy, cropping, layout, and responsive/mobile-first design
• Organize files and maintain clean handoff practices for developers and production partners

What You'll Need to Have:

Required:

• 3–5 years of graphic design experience, ideally in ecommerce, DTC, fashion, lifestyle, home, beauty, or consumer brands
• Strong portfolio showcasing email, CRM/retention, SMS marketing work
• Excellent understanding of hierarchy, pacing, conversion-minded / data-driven design, and responsive layouts
• Ability to balance brand storytelling with performance objectives
• Comfortable working quickly and iterating in a high-volume environment
• Strong organizational and communication skills
• Experience designing within established systems while contributing fresh ideas
• Proficiency in Figma and Adobe Creative Suite
• Experience with motion/GIF creation is a plus
• Familiarity with lifecycle marketing platforms and email best practices is a plus

Preferred:

• Light video editing experience
• Experience with A/B testing creative
• Understanding of retention metrics and customer lifecycle strategy
• Experience working with modular email systems or component-based design
• Basic understanding of HTML email limitations and responsive behavior
• Basic understanding of SMS and different multimedia types such as MMS and RCS

Contract Details:

• Contract / freelance role
• Rate: $60-70/hr 1099
• Remote-friendly
• Approximate weekly hours: 30-40 hrs per week
• Duration: 6 months
• Potential for extension based on business needs

To apply, please share your portfolio along with relevant examples of email, SMS, CRM, or retention-focused creative work.

At Ruggable, we offer competitive compensation and benefits packages. Ruggable is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for all employees.

If you are based in California, we encourage you to read this important information for California residents linked here.

To all recruitment agencies: Ruggable does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Ruggable employees or any other company destination. Ruggable is not responsible for any fees related to unsolicited resumes.