What are the responsibilities and job description for the Marketing Associate position at RTL?
As a Marketing Associate, you will play a key role in RTL's marketing initiatives. Reporting to the Director of Marketing & PR, you will collaborate closely with our brokerage teams to elevate the RTL brand and support continued company growth.
Core Responsibilities
CRM & Email Marketing
- Coordinate and execute daily broker and tenant email campaigns using HubSpot, ensuring timely and accurate distribution.
- Prepare and deliver campaign performance reports to brokers, including key engagement metrics, open rates, and analytics insights.
- Grow and maintain RTL's CRM database through ongoing contact research, data enrichment, and audience segmentation.
- Leverage LinkedIn, Apollo, and other platforms to identify and add qualified contacts, including tenants, landlords, brokers, and industry professionals, to the database.
- Build and refine contact lists, user groups, and targeted marketing audiences within HubSpot to improve campaign precision.
- Conduct regular database audits to update contact information, remove outdated records, and ensure overall data accuracy.
Digital & Content Marketing
- Maintain and update RTL's website, including new property listings, broker-requested revisions, and ensuring all content reflects current availabilities and branding standards.
- Partner with the graphic design team to ensure all materials meet brand standards and accurately reflect current property availabilities.
- Assist in the creation and distribution of marketing materials, quarterly newsletters, and email campaigns.
- Canvass New York City neighborhoods and retail corridors to capture photography and content for RTL's marketing and social media platforms.
Administrative Support
- Provide administrative support to senior leadership and the marketing team.