What are the responsibilities and job description for the Copywriter - CONTRACT position at RSG Group?
The Copywriter will develop and manage copy and creative messaging for the Gold’s Gym brand, playing a key role in bringing our mission and voice to life. This role covers the full spectrum of copywriting, from concepting campaigns and writing advertising copy to crafting social posts, scripts, and in-club content. The Copywriter will also be responsible for proofreading and editing across brand materials to ensure consistency, accuracy, and quality. This role reports to the Creative Director and contract based for 3 months.
• Write and edit compelling advertising copy, campaign messaging, and brand content that resonates with Gold’s Gym’s target audience
• Conceptualize and execute original creative campaigns to be published across paid, owned, and earned channels
• Proofread and edit copy across all brand materials, ensuring accuracy, consistency, and adherence to brand tone of voice
• Manage copy from concept to completion for creative materials including digital ads, print, Out of Home (OOH), in-club signage, social posts, CRM campaigns, direct mailers, and more
• Fully grasp and maintain Gold’s Gym’s distinct tone of voice, ensuring all messaging aligns from concept through final delivery
• Collaborate with the Senior Copywriter, the broader creative team, and cross-functional departments (marketing, operations, etc.) to deliver projects on time
• Create clean, clearly organized copy documents that designers, executives, and stakeholders can easily review and provide feedback on
• Maintain an accurate and up-to-date library of copy files and brand messaging assets
• All other tasks as assigned
Qualifications:
• Minimum of 2–4 years of experience as a copywriter, with demonstrated experience writing advertising copy for consumer brands
• Bachelor’s degree preferred, ideally in English, Communications, Journalism, Marketing, or a related field
• Excellent copywriting skills with a proven track record of creating engaging, on-brand content across multiple formats
• Strong proofreading and editing abilities with a sharp editorial eye and exceptional attention to detail
• Excellent written and verbal communication skills
• Experience writing for fitness, lifestyle, health, or consumer brands is a plus
• Passionate about or knowledgeable in fitness
• Flexible, reliable, and able to manage multiple projects in a fast-paced, ever-changing environment
• Strong project management skills
• Asana, or related software experience preferred