Vice President Marketing

Vice President, Marketing

Founded in 2007, GIBBON is the world leader in slackline products and innovation. From Super Bowl halftime shows to Cirque du Soleil  performances, GIBBON’s products have helped produce some of the best balance athletes in the world. GIBBON North America holds the  exclusive license to sell GIBBON products throughout North America, the UK, Ireland, Spain, Portugal, Brazil, Australia, New Zealand and  Korea. Our company has been growing exponentially since launching the GIBBON SlackBoard, the most dynamic and versatile balance  training tool on the market.

SlackBoard sales in 2025 more than doubled to $37 million, up from $14 million in 2024. We have sold more than 300,000 SlackBoards since 2023. Inc. Magazine recognized us as one of the fastest growing private companies in America in 2024 and our growth only accelerated last year, so we will likely get that recognition again for 2025. We have barely scratched the surface in our new global markets and we believe there is tremendous opportunity to continue growing in North America and to start selling into these additional markets.

Job Summary: We are seeking a highly motivated and dynamic Vice President of Marketing, based in our Solana Beach, California office, to lead the rapid growth of the GIBBON brand across North America. This customer obsessed leader will oversee all aspects of marketing, driving brand awareness, customer engagement, and revenue growth. The ideal candidate will have a proven track record of scaling innovative consumer product companies from around $40 million to more than $100 million in revenue, with experience across direct-to-consumer, B2B, and brick-and-mortar channels.

Key Responsibilities:

Leadership:

• Build, lead, and inspire the marketing organization, earning the trust of the team and driving them to achieve company goals.
• Take full accountability for the performance and outcomes of the marketing function.
• Recruit top talent and cultivate a culture that enables long-term success and operational excellence.

Strategy:

• Develop the marketing strategy required to achieve the company targets set by the CEO, with a particular understanding of direct to consumer marketing tactics including television advertising, email marketing, influencer marketing and  social media.
• Develop and execute the brand strategy, including a potential brand overhaul that will filter through every consumer touchpoint, including the website, customer service, and all marketing channels.
• Manage creative briefing, development, and go-to-market execution
• Oversee comprehensive demand generation programs that build brand awareness and drive qualified leads
• Drive customer retention through loyalty programs, community building and innovative marketing strategies

Brand & Consumer Leadership

• Drive top-of-funnel awareness, demand generation, and revenue growth across Amazon, commercial, and DTC channels
• Consumer-centric leader with Deep empathy for customer needs, behaviors, and purchase motivations; leverages insights to drive strategy.
• Narrative builder – Crafts clear, compelling brand stories that resonate across digital, retail, PR, and community.
• Build strategic partnerships that enhance credibility and expand market reach

Delivery:

• Ensure the marketing team effectively implements strategies and delivers results.
• Actively contribute by personally taking on meaningful projects and executing them to high standards.
• Exhibit a hands-on, results-oriented approach to ensure critical initiatives are completed, stepping in directly when necessary.

Qualifications: 

• Exceptional leadership skills built on a philosophy distilled from more than a decade of leading teams and building brands. 
• Superb marketing skills and experience across all marketing disciplines, from brand build to marketing communications  to performance marketing.  
• Experience as a senior marketing leader in a rapidly growing >$20 million revenue consumer product company;  experience growing the company to >$100 million in revenue preferred. 
• Demonstrable success in the art of marketing and a fluency with the science of marketing. 
• Exceptional written and visual communication skills. 
• A deep understanding of brands and consumer behavior. 
• Ability to work in a fast-paced, dynamic environment with a focus on results.
• Bachelor’s Degree in Marketing, Finance, Business, Economics or similar-preferred  

Compensation and schedule: 

• Hybrid work schedule (three days) based out of Solana Beach, California 

Total compensation for this position in San Diego, CA is targeted at $300,000-$400,000 including base salary and bonus combined. Base pay will depend on the candidate’s job-related knowledge, skills, and experience among other factors. Bonuses are tied to individual and company performance. An equity incentive may also be provided as part of the compensation package, in addition to medical and 401(k) benefits.