Director of eCommerce (Shopify)

Please read the job description in full, this is not a typical eCommerce role. Deep knowledge in Shopify with a CPG company is a must.

GIBBON – Director of eCommerce

Founded in 2007, GIBBON is the world leader in slackline products and innovation. From Super Bowl halftime shows to Cirque du Soleil performances, GIBBON’s products have helped produce some of the best balance athletes in the world. GIBBON North America holds the exclusive license to sell GIBBON products throughout North America, the UK, Ireland, Spain, Portugal, Brazil, Australia, New Zealand and Korea. Our company has been growing exponentially since launching the GIBBON SlackBoard, the most dynamic and versatile balance training tool on the market.

SlackBoard sales in 2025 more than doubled to $37 million, up from $14 million in 2024. We have sold more than 300,000 SlackBoards since 2023. Inc. Magazine recognized us as one of the fastest growing private companies in America in 2024 and our growth only accelerated last year, so we will likely get that recognition again for 2025. We have barely scratched the surface in our new global markets and we believe there is tremendous opportunity to continue growing in North America and to start selling into these additional markets.

Job Summary

We are seeking a highly motivated and results-driven Director of eCommerce, to lead and scale GIBBON’s owned revenue channels globally. This Director will own end-to-end performance of the eComm business, driving sustainable revenue growth, profitability, and customer lifetime value.

The ideal candidate has a proven track record of profitably scaling the web experience for high-growth consumer product companies in performance-driven go-to-market models. This role blends strategic leadership with hands-on execution and close cross-functional partnership across Marketing, Operations, Finance, and Product.

The Director of eCommerce is a hybrid role based out of our Solana Beach office and reports directly to the CEO.

Key Responsibilities:

Leadership & Ownership

• Own full P&L responsibility for the eCommerce business across multiple markets (North America, Europe).
• Build, lead, and develop an eCommerce organization, earning the trust of teams and executive leadership.
• Take full accountability for channel performance, revenue growth, margin, and customer experience.
• Recruit, develop, and retain top talent while fostering a culture of accountability, speed, and results.
• Partner with leads for Marketplace, Digital Strategy, and CX to shape customer journey.
• Direct experience building and managing eCommerce teams (Product Managers, eComm Operations, Designers, Developers).

Strategy & Growth

• Develop and execute the eComm growth strategy aligned with revenue and profitability targets.
• Build and maintain a digital product roadmap, inclusive of testing, to deliver site and feature innovation.
• Own site merchandising across markets to ensure balance of conversion, retention, and unit economics.
• Partner with Marketing to ensure brand strategy and storytelling are effectively translated onto web.
• Align strategy with Marketplace channels, including catalog, advertising, pricing, promotions, and content.

Execution & Optimization

• Ensure flawless execution across site merchandising, site optimization, and promotional calendars.
• Actively participate in execution when required—personally owning key initiatives and launches.
• Partner with Operations to align inventory planning, fulfillment, and service levels.

Cross-Functional Leadership

• Collaborate closely with Product on launches, pricing, assortment, and lifecycle management.
• Partner with Finance and Marketing on forecasting, budgeting, and performance reporting.
• Align with Customer Experience teams to ensure seamless post-purchase support and retention.

Qualifications

• 8 years of leadership experience in eCommerce roles within a high-growth consumer product company.
• Proven success scaling a DTC or eCommerce business from to $100M in top-line revenue.
• Deep expertise across Shopify tech stacks, best practices, and conversion unlocks.
• Strong understanding of unit economics, contribution margin, and demand forecasting.
• Demonstrated ability to lead teams and execute in fast-paced, high-growth environments.
• Exceptional analytical, communication, and decision-making skills.
• Bachelor’s degree in Business, Marketing, Finance, Economics, or related field preferred.
• Hybrid work schedule (three days) based out of Solana Beach, California.

Total compensation for this position in San Diego, CA is targeted at $185,000-$265,000 including base salary and bonus combined. Base pay will depend on the candidate’s job-related knowledge, skills, and experience among other factors. Bonuses are tied to individual and company performance. An equity incentive may also be provided as part of the compensation package, in addition to medical and 401(k) benefits.