What are the responsibilities and job description for the Account Executive - LA-Z-Boy New position at RPA?
We’re RPA: an independent advertising agency that puts People First. It’s a unique philosophy for a different kind of agency: where we aspire to create work that truly matters to people, for brands that respect and value people, with a team we empower and treat like people. And we do it all in the heart of sunny Santa Monica, California.
Why You’ll Never Want to Leave
Our People First philosophy means creating a culture where people like you can thrive, do meaningful work, and — we hope — stick around for a while. In an industry known for high turnover, people at RPA seem to recognize the value of an environment that truly wants to support our Associates’ lives and career growth.
Who You’ll Be Collaborating With
Every day, you’ll be teaming up with a diverse, enthusiastic, multi-disciplinary team of professionals with a smart sense of humor and a strong desire to grow and develop.
What You'll Be Helping Achieve
RPA is seeking an Account Executive to support the La-Z-Boy business across integrated campaigns spanning traditional and digital media. This role sits at the center of client communication and internal execution—driving projects forward, aligning cross-functional teams, and ensuring campaigns deliver against business goals. Ideal candidates bring 2–4 years of agency experience, a strong foundation in media and digital marketing, and the ability to manage multiple workstreams in a fast-paced environment.
What You’ll Be Working On
- Execute integrated campaigns across TV (national/local) and digital channels (programmatic, paid social, digital video)
- Partner with internal teams (media, creative, analytics, project management) to deliver work on time and on strategy
- Own day-to-day client communication, including leading agendas, status updates, and key deliverables
- Write creative briefs and support development of strategic and tactical recommendations
- Manage campaign execution details including trafficking, creative rotation, and timelines
- Oversee reporting deliverables and collaborate with analytics on dashboards and performance insights
- Maintain a deep understanding of the client’s business, campaigns, and competitive landscape
- Coordinate internal reviews, manage revisions, and ensure accuracy across all deliverables
- Manage vendor relationships and support operational needs (billing, scheduling, logistics)
How You’ll Excel In Your Role
- Communicate clearly and confidently, both internally and with clients
- Stay organized and detail-oriented while managing multiple projects simultaneously
- Bring curiosity and a point of view—thinking critically about the work and opportunities to improve it
- Understand media fundamentals, including KPIs, attribution, and campaign performance
- Navigate campaign management processes, including trafficking, testing, and optimization
- Collaborate effectively across teams and proactively unblock challenges
- Take ownership, show initiative, and operate with a solutions-oriented mindset
- Thrive in a fast-paced environment with shifting priorities