What are the responsibilities and job description for the Search Engine Optimization Lead position at RPA Infotech Digital Inc.?
Search Engine Optimization Lead
Alameda, CA - ONSITE
We’re looking for a high-velocity SEO Lead to own the search performance for our WebU ecosystem.. This isn’t a role for someone who just builds strategy decks; we need a practitioner who thrives in the "doing" and takes personal pride in seeing our scores .
Key Expectations:
- Proactive Execution (Shift-Left Mentality): You’ll be embedded in the Multi-Site Manager (MSM) delivery flow. This means identifying and raising SEO tickets in the Dev environment. If a fix hits Prod before you’ve caught it, we’re already behind. We want clean code and optimized metadata before the world sees it.
- Tactical Ownership: You are the single-threaded owner of our search visibility. This is an execution-heavy role. While you’ll define the "how," you are also responsible for the "do"—ensuring tickets are raised, tracked, and closed.
- Evolving the Playbook (SEO to GEO/AIO): Standard search is the baseline. We need you to lead our transition into Generative Engine Optimization (GEO) and AI Optimization (AIO). As the search landscape shifts toward LLMs and Answer Engines, you’ll ensure WebU remains the authoritative source that AI models cite.
- Resource Orchestration: You’ll have a dedicated full-time content author at your disposal. You’ll need to direct their energy effectively—prioritizing high-impact updates and ensuring our content remains as performant as our infrastructure.
- Success is keeping our scores at the top of the house while we navigate the complexity of 30 different markets.