Director of Sales Marketing

Director of Sales & Marketing

Location: Cañon City, Colorado (On-Site)

Reports To: Ownership / General Manager

Direct Reports: Reservations Department Head, Wedding & Events Planner, Digital Design & Marketing Manager

Compensation

$100,000–$125,000 annual salary, plus performance bonus

Benefits Include:

100% employer-paid medical, dental & vision insurance for employees and their dependents

401(k) with up to an 8% company match

Paid vacation

Relocation assistance available

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Build Something Extraordinary.

This is an opportunity to lead the growth of one of Colorado’s most unique and exciting hospitality portfolios.

At the Royal Gorge Route Railroad, we’re creating experiences people remember for a lifetime—from one of America’s most scenic train journeys to an elevated fine dining destination, boutique lodging, weddings, private events, and unforgettable guest experiences.

We’re looking for a dynamic, relationship-driven sales leader who knows how to create demand, build partnerships, inspire teams, and drive measurable revenue growth.

If you’re passionate about hospitality, love building business, and want the opportunity to make a lasting impact, we’d love to meet you.

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About Us

Our portfolio includes:

Royal Gorge Route Railroad

Antithesis – Fine Dining inside the historic Robison Mansion

Happy Endings Caboose Café

Royal Gorge Inns – 8 Boutique luxury suites and vacation home

While each brand has its own identity, they share one mission: delivering exceptional guest experiences while creating lifelong customers.

As Director of Sales & Marketing, you’ll ensure every brand works together as one connected hospitality portfolio—not four separate businesses.

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Your Mission

Your responsibility is simple:

Drive revenue. Build relationships. Grow every brand.

You will develop and execute the sales and marketing strategy across our entire hospitality portfolio while leading the teams responsible for reservations, events, and marketing.

You won’t simply oversee departments.

You’ll create alignment, accountability, and momentum.

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What You’ll Do

Lead Sales

Develop and execute proactive sales strategies that generate measurable business growth across every brand.

You’ll build relationships with:

Corporate clients

Group tour operators

Motorcoach companies

Travel advisors

Destination partners

Wedding planners

Meeting planners

Local businesses

Community organizations

Tourism partners

You enjoy prospecting, networking, building partnerships, and creating opportunities—not waiting for them.

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Lead Marketing

Oversee the Digital Design & Marketing Manager while ensuring every marketing initiative directly supports revenue growth.

Responsibilities include:

Brand strategy

Digital advertising

Social media

Email marketing

Website strategy

Public relations

Community partnerships

Campaign development

Reputation management

Marketing analytics

Every campaign should have a measurable purpose.

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Build One Connected Guest Experience

Every guest interaction should create another opportunity.

A train guest becomes a dinner guest.

A dinner guest becomes an overnight guest.

A wedding becomes room nights, train tickets, and private dining.

You’ll lead the strategy that connects every guest touchpoint across the portfolio to maximize revenue and create loyal, repeat customers.

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Reservations & Events Leadership

Lead and develop the Reservations Department Head and Wedding & Events Planner to ensure every inquiry becomes an opportunity.

Focus areas include:

Reservation conversion

Upselling

Cross-selling

Booking pace

Lead management

Event growth

Guest follow-up

Sales coaching

Revenue reporting

Reservations are one of our most important sales departments—not simply an administrative function.

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Leadership

Lead, coach, and inspire:

Reservations Department Head

Wedding & Events Planner

Digital Design & Marketing Manager

Build a culture of accountability, collaboration, creativity, and results.

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What Success Looks Like

You’ll be measured by:

Revenue growth across every brand

Increased train ticket sales

Increased restaurant reservations

Increased boutique lodging occupancy

Growth in weddings and private events

Increased group and corporate business

Strong marketing ROI

Higher reservation conversion rates

Increased cross-brand guest engagement

Strong team leadership and accountability

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Who You Are

You are an experienced sales and marketing leader who thrives on building relationships, creating opportunities, and growing businesses.

You understand that exceptional marketing supports exceptional sales.

You’re equally comfortable developing strategy, coaching a team, meeting with clients, and rolling up your sleeves to help close business.

You are competitive, energetic, collaborative, and driven by measurable results.

Most importantly, you believe success is earned through initiative, creativity, and execution.

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Qualifications

7 years of progressive sales and marketing leadership experience

Proven track record of driving measurable revenue growth

Hospitality, tourism, destination attraction, luxury hotel, restaurant, resort, or experiential brand experience strongly preferred

Experience leading teams across sales, marketing, reservations, or events

Strong relationship-building and business development skills

Excellent communication and leadership abilities

Relocate to or live in the Cañon City area

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Why Join Us?

This is an opportunity to help shape the future of one of Colorado’s most distinctive hospitality companies.

You’ll work directly with ownership, have the freedom to innovate, lead an exceptional team, and play a key role in growing a portfolio of brands that continues to expand.

If you’re looking for a position where your ideas matter, your results are recognized, and your leadership makes a lasting impact, we’d love to hear from you.

Build the relationships. Lead the team. Grow the business. Create something extraordinary.