What are the responsibilities and job description for the AI-Powered Lead Generation & Automation Specialist position at Royal Cyber Inc.?
AI-Powered Audience & Lead Generation
Analyze webinars, campaigns, and event content to define Ideal Customer Profiles (ICP) and buyer personas.
Identify and validate target accounts, decision-makers, and buying committees using AI and data enrichment tools.
Build segmented, high-quality prospect lists based on industry, company size, job function, technology stack, intent signals, and engagement history.
Marketing Automation & CRM
Design and manage automated workflows for lead enrichment, scoring, routing, nurturing, and follow-up.
Maintain CRM data quality through deduplication, validation, and enrichment.
Integrate CRM, marketing automation, webinar, advertising, and analytics platforms.
Personalized Multichannel Campaigns
Develop personalized journeys across email, LinkedIn, retargeting, webinars, and sales outreach.
Create role-specific messaging for executives, IT leaders, architects, developers, marketers, and business stakeholders.
Coordinate pre-event, reminder, attendance, post-event, and nurture campaigns.
Campaign Optimization
Monitor campaign performance, lead quality, registrations, attendance, MQLs, SALs, and pipeline contribution.
Conduct A/B testing and AI-assisted analysis to improve audience targeting, messaging, and conversion rates.
Prepare campaign reports and recommend continuous improvements.
Collaboration
Work closely with marketing, sales, alliances, and technology teams to align campaign objectives and audience strategies.
Support account-based marketing initiatives and share high-priority leads with sales.
Required Qualifications
Bachelor's degree in Marketing, Business, Communications, Data Analytics, or a related field.
3 years of experience in B2B demand generation, lead generation, marketing operations, or campaign management.
Experience with CRM and marketing automation platforms (Salesforce, HubSpot, Marketo, Microsoft Dynamics, Pardot, Eloqua, etc.).
Hands-on experience using AI tools for lead research, enrichment, segmentation, personalization, and automation.
Strong understanding of buyer personas, lead scoring, segmentation, and B2B sales funnels.
Excellent analytical, communication, and project management skills.
Preferred Skills
Experience marketing enterprise technologies such as AI, Cloud, Data, Microsoft, Salesforce, SAP, ServiceNow, AWS, or IBM solutions.
Familiarity with LinkedIn Sales Navigator, ZoomInfo, Apollo, 6sense, Bombora, Clay, or similar prospecting platforms.
Experience with automation tools such as n8n, Zapier, Make, Power Automate, or Workato.
Understanding of APIs, integrations, ABM, intent data, and webinar platforms.
Key Competencies
AI-first mindset
Lead generation and audience intelligence
CRM & marketing automation
Data analysis and campaign optimization
Personalized multichannel marketing
Cross-functional collaboration