Head of Marketing

🏠 Built for home services. Obsessed with results. Ready to scale.

Remote · Full-Time · Reports to COO

Rotate Digital isn't your average agency. We're a performance marketing shop purpose-built for home service businesses — moving companies, HVAC operators, and the trades. We don't do vanity metrics or brand awareness fluff. We drive measurable growth: more inbound leads, intentionality behind scaling up/down CAC, market saturation that dominates competitors, and closed deals you can trace back to a campaign.

We're growing fast, and we need a Head of Marketing who's ready to own it — not just manage it.

What This Role Is Actually About

The marketing function at Rotate Digital has one job, expressed in three ways:

1. 📡 Expand the reach of the Rotate Digital brand — more eyeballs, more recognition, more presence in the industries we serve
2. ⚔️ Weaponize our value — make it impossible for a moving company or HVAC operator to scroll past us without feeling like we're exactly what they've been missing
3. 📥 Increase the number of business owners actively considering Rotate Digital — measured by real engagement in our ecosystem, not vanity metrics

Everything else — the content engine, paid media, webinars, partnerships, case studies — exists to serve these three outcomes.

🎯 The Role

This is a seat at the table, not a coordinator title. You'll be Rotate Digital's first true marketing leader — building the engine that turns our brand, content, and paid media into a consistent, scalable flow of qualified inbound. You'll report directly to the COO, with full ownership over strategy, budget, execution, and results.

If you've been waiting for a role where your work directly moves revenue, this is it.

🚀 What You'll Own

• 💰 Paid media performance — scaling ad spend from to $40K/month with ROI gates at every step; no budget moves without the data to back it.
• 🎬 Content engine — turning webinars, podcasts, and loom videos into a relentless drumbeat of content across every channel
• 🔁 MQL pipeline — owning the full journey from first touch to sales-qualified, with HubSpot attribution to prove every step
• 📈 Marketing scorecard — weekly reporting to leadership on pipeline, ad spend, MQLs, and content output. No surprises, no excuses
• 📣 Brand reach — making Rotate Digital the most recognized name in marketing for home service businesses across North America
• 🤝 Industry partnerships & HVAC expansion — building the relationships and running the webinars that crack open new markets

✅ You're the Right Fit if . . .

• You think in funnels, not just campaigns — and you have the results to prove it
• Attribution isn't a buzzword to you; it's how you decide where to double down and what to kill
• You've scaled content output without sacrificing quality, and you have the systems and playbooks to show for it
• You're just as comfortable in HubSpot and Google Ads as you are presenting a strategy to a COO
• You thrive in a lean, high-velocity team — and you'd rather build something great than maintain something average

💰 Compensation & OTE

This is a real leadership role with real earning potential — not a coordinator title with coordinator pay.

Salary

Base Salary: $95,000 – $120,000OTE:

OTE: $110,000 – $155,000

Team Performance Bonus

• 2026: $5,000 – $9,000
• 2027: $15,000 – $25,000 (for whoever builds this right)

Paid Media Performance Bonus (detail below)

Close inbound paid deals, get paid for it — with no ceiling on what that engine can

produce.💡 The 2027 team performance band alone represents a $10K–$16K jump for the right person. This role is designed to grow with you.

💵 Bonus Opportunity

Your performance is tied directly to revenue outcomes — not effort, not activity. The bonus structure rewards inbound closed deals attributed to paid media. Attribution must be UTM-tracked and HubSpot-confirmed. Clean data, real closes, real money.

Inbound Paid Closes (Monthly)

1-3 inbound closes attributed to paid: $1,000

4–6 inbound closes attributed to paid: $2,000

7-10 inbound closes attributed to paid: $3,000

10 inbound closes attributed to paid: $5,000

How to Apply

Do you feel like you would love this role and excel in creating extreme value by being in this position? If so, here is how to apply:

• Use the link below to apply for the role
• You’ll hear from us if we want to move forward in the application process
• Any questions, just reach out.