What are the responsibilities and job description for the Marketing & Communications Coordinator position at Ross School?
Position Summary
Ross School seeks a highly organized, creative, and proactive Marketing & Communications Coordinator to support the school's marketing, communications, and storytelling efforts across all campuses and divisions. This role is ideal for an early-career professional with several years of experience who is eager to take ownership of key marketing functions while working closely with faculty, coaches, administrators, students, and external creative partners.
The Marketing & Communications Coordinator serves as a central hub for content development and community storytelling, helping ensure that the vibrancy of daily life at Ross is reflected across the school's website, social media channels, marketing materials, and events.
Duties and Responsibilities
Content Creation & Storytelling
- Capture, edit, and develop compelling photo and video content that showcases student life, academics, athletics, arts, boarding, and community events.
- Attend school activities, performances, competitions, and special events to gather photos, videos, and stories.
- Interview faculty, students, coaches, parents, and alumni to identify and develop content opportunities.
- Maintain a content calendar aligned with institutional priorities and key school initiatives.
Social Media Management
- Lead the day-to-day management of Ross School's Instagram and other social media platforms.
- Create, schedule, and publish engaging content that reflects the school's mission, culture, and strategic goals.
- Monitor engagement and identify opportunities to expand reach and strengthen community engagement.
- Track performance metrics and provide regular reporting and recommendations.
- Monitor evolving trends, platforms, and best practices and identify new opportunities to enhance Ross's marketing, communications, and storytelling efforts through social media.
Website Management
- Maintain and regularly update the Ross School website.
- Coordinate with internal stakeholders to ensure website content remains current, accurate, and engaging.
- Assist with the creation and publication of news stories, announcements, event information, and other digital content.
- Help identify opportunities to improve user experience and website effectiveness.
Project & Vendor Coordination
- Manage relationships with photographers, videographers, designers, printers, and other creative vendors.
- Coordinate creative projects in partnership with the Manager of Communications and Marketing.
- Assist in ensuring brand consistency across all communications and marketing materials.
- Support the development and production of marketing collateral and promotional materials.
Community Engagement & Internal Collaboration
- Serve as a key liaison with faculty, athletics, arts, admissions, advancement, and school leadership to identify stories and communication opportunities.
- Build strong relationships across campuses to ensure awareness of upcoming events, achievements, and initiatives.
- Support internal communications efforts and help amplify important school announcements.
Event Support
- Assist with the planning, promotion, and execution of school events throughout the year.
- Coordinate event communications, photography, social media coverage, and post-event storytelling.
- Support admissions, advancement, alumni, and community events as needed.
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field.
- 1–3 years of relevant professional experience in marketing, communications, content creation, or social media management, ideally in education, nonprofit, or community-oriented organizations
- Strong writing, editing, and storytelling skills.
- Experience managing social media platforms, particularly Instagram.
- Familiarity with content management systems and website administration.
- Strong photography and videography skills, including the ability to capture content using mobile and professional equipment.
- Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
- Experience working with external vendors and creative partners is preferred.
- Proficiency with Canva, Adobe Creative Suite, or similar creative tools is a plus.
Personal Attributes
- Creative, curious, and enthusiastic about storytelling.
- Collaborative and relationship-oriented, with strong interpersonal skills.
- Comfortable working with students of all ages. Expect to be in classrooms, on sidelines, backstage, on the playground, and speaking with students about their experiences.
- Comfortable working in a fast-paced environment with shifting priorities.
- Self-starter who takes initiative and follows projects through to completion.
- Passion for education and the ability to authentically communicate the Ross School experience.
Why Ross School
Ross School is a dynamic educational community that values creativity, innovation, and interdisciplinary learning. This role offers the opportunity to tell meaningful stories, engage with a vibrant community, and contribute to the continued growth and visibility of a unique institution.
Compensation and Benefits
- Salary is competitive and commensurate with qualifications and experience.
- Comprehensive benefits package including medical, dental, and vision insurance; employer-sponsored life insurance; voluntary life and AD&D insurance; supplemental insurance plans; voluntary short and long term disability plan; flexible spending accounts; pet insurance; and an Employee Assistance Program.
- 403(b) Retirement plan with employer contribution.
- Tuition remission benefit for eligible dependent children enrolled in the school.
- Paid time off and school holiday schedule.
Application Process
Interested candidates should submit the following materials to :
- Current resume or curriculum vitae.
- Contact information for three professional references (references will not be contacted without prior notification).
Application Deadline: Open until filled; priority review begins upon receipt
Start Date: Flexible
Contact: Human Resources at .
Pay: $67,000.00 - $75,000.00 per year
Work Location: In person
Salary : $67,000 - $75,000