What are the responsibilities and job description for the Director of Communications position at Rosewood Hotel Group?
General Information
Country/Region
United States of America
Province/City
Calistoga
Hiring Entity
Rosewood Calistoga
Department
Sales & Marketing
Job Type
Full-time Permanent
Job Description
Director of Communications: Rosewood Calistoga
OUR PURPOSE AND CULTURE
We are driven to create a future where people and place enrich one another. We are wholly committed to rooting ourselves more deeply in every place we are in while setting new benchmarks for positive impact.
As a pioneering collective with a common purpose, we curate extraordinary moments and honor the soul of every place along our journey. At Rosewood Hotel Group, we answer The Calling. Together, we Make the Place.
THE TEAM
As part of the Sales & Marketing Division, which focuses on driving brand awareness, revenue growth, and guest engagement through strategic marketing and communications, this role contributes to positioning the property as a leader in luxury hospitality and lifestyle experiences. You will report directly to the Director of Sales & Marketing, collaborating closely with corporate brand teams, operations, and external partners.
YOUR ROLE
The Director of Communications plays a pivotal role in shaping and executing the hotel’s integrated marketing, public relations, and communications strategy. This position ensures brand consistency, elevates the property’s image in the luxury lifestyle sector, and drives engagement through innovative campaigns. By leading strategic initiatives across media relations, digital marketing, partnerships, and content creation, this role directly impacts revenue growth, guest loyalty, and market positioning
HOW YOU'LL MAKE THE PLACE
- Develop and implement a comprehensive marketing, communications, and public relations strategy aligned with Rosewood’s vision and brand standards.
- Oversee all hotel marketing activities, including publications, media relations, property programming, partnerships, retail, events, digital marketing, CRM, eCommerce, social media, and content creation.
- Act as the hotel’s primary representative for media, influencers, and KOLs; host press events, interviews, and trips to drive coverage and build relationships.
- Manage editorial direction, storytelling, and profiling of key spokespersons; oversee production and distribution of all publications.
- Lead agency management for PR, marketing, and social media, including RFP processes, onboarding, and performance evaluation.
- Identify and secure strategic partnerships in lifestyle, fashion, and retail sectors to enhance brand positioning.
- Ensure all print and digital materials adhere to brand guidelines and maintain visual consistency.
- Oversee social media strategy, content production, and performance reporting across all channels.
- Support Talent & Culture initiatives by promoting the hotel’s philosophy internally and managing LinkedIn strategy.
- Lead crisis communications planning and execution.
- Present monthly, quarterly, and annual plans and results to key stakeholders, including corporate brand teams and property leadership.
- Monitor market trends and conduct research to inform strategy and maintain competitive positioning.
- Manage annual communications budget, ensuring ROI-driven decisions and alignment with corporate guidelines.
- Foster a high-performance team culture through coaching, mentoring, and succession planning.
- Drive associate engagement through regular communication, recognition programs, and development opportunities.
COULD THIS BE YOU?
- You bring extensive experience in communications within luxury hospitality, combining strategic planning with strong media relations expertise.
- You demonstrate strong leadership capabilities with a proven ability to build, inspire, and motivate high-performing teams.
- You possess excellent written and verbal communication skills, with a natural strength in storytelling, content creation, and impactful presentation.
- You have a strong understanding of digital marketing, social media management, and content optimization strategies.
- You demonstrate solid business acumen with the ability to deliver measurable results and support broader organizational objectives.
- You are experienced in PR writing, including press releases, biographies, and fact sheets, with a keen eye for detail and brand alignment.
- You exhibit strong project management skills, with the ability to manage multiple priorities and meet deadlines in a dynamic environment.
- You have a deep understanding of luxury hospitality market trends and a guest-centric approach to communications.
- You hold a bachelor’s degree or equivalent in Business, Marketing, Public Relations, or a related field.
- You demonstrate strong alignment with Rosewood’s values, with a focus on authenticity, creativity, and meaningful connection.
OUR COMMITMENT TO YOU
At Rosewood Hotel Group, your voice is heard and valued. We're a community that encourages associates to be themselves, not fit into a fixed culture, and this philosophy shines through in our commitments to reflect and honor the history, culture and geography of our destinations. We're not only committed to building and nurturing genuine, long-lasting relationships but to transforming them and our Diversity, Equity and Inclusion (DEI) strategy helps put these principles into practice.
The salary range for this position is $110,000 - $130,000 annually. This is the pay range for this position that the company reasonably expects to pay. This position also may be eligible for bonuses. Decisions regarding individual salaries will be based on several factors, such as experience, type of experience, location, and education.
About Us
Rosewood Hotel Group, a privately owned company, is one of the world’s leading global lifestyle and hospitality management groups. It encompasses four brands: ultra-luxury Rosewood Hotels & Resorts®; upper-upscale New World Hotels & Resorts; Asaya, an integrated well-being concept; and Carlyle & Co., a modern and progressive private members clubs. Its combined hotel portfolio consists of more than 42 properties in 20 countries with nearly 30 new properties currently under development. The group’s foundation is its commitment to “Relationship Hospitality” – a belief that true hospitality springs from the nurturing and building of strong and lasting relationships with fellow associates, guests, partners and the communities in which its hotels operate. By doing so, Rosewood Hotel Group strives to become the industry leader in delivering the true meaning of hospitality.
Salary : $110,000 - $130,000