What are the responsibilities and job description for the Marketing Director position at Rosewood Assisted Living?
The Assisted Living Marketing Director is responsible for developing and executing marketing strategies to attract and retain residents. Key responsibilities include:
- Lead Generation: Conducting outreach and generating leads through various channels.
- Marketing Campaigns: Developing and managing marketing campaigns to promote the facility's services and attract new residents.
- Community Relations: Maintaining relationships with residents, their families, and the community to foster positive perceptions.
- Performance Tracking: Monitoring and analyzing marketing performance metrics to inform decision-making.
- Team Coordination: Collaborating with other departments to ensure a cohesive marketing approach.
- The role requires a strong understanding of the senior living industry, excellent communication and customer service skills, and the ability to work collaboratively with a team.
Benefits:
- 401(k)
- Dental insurance
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Salary : $50,841 - $86,150