Marketing Director

Role Overview:

We’re seeking a hands-on Marketing Director to own Rorra’s growth engine across DTC and select retail/wholesale partners. You’ll work directly with the CEO to set strategy, direct creative, manage media and lifecycle programs, and build scalable systems for growth, testing, brand building and retention.

The ideal candidate pairs creative excellence with analytical rigor, moving effortlessly from a brand narrative to a LTV:CAC model, a UGC brief, a Klaviyo flow, to an influencer offer.

What You’ll Do:

• Own the growth plan across paid (Meta, Google/YouTube, Additional Platforms), lifecycle (email/SMS), affiliate/influencer, and organic social; model targets vs. budget with clear CAC/LTV guardrails.
• Build and run an experimentation roadmap (creative angles, audiences, bids/budgets, offer tests, landing pages, CRO) with weekly learning cycles.
• Direct creative production end-to-end: briefs, UGC/influencer scripts, hooks, headlines, PDP modules, video storyboards; raise throughput without sacrificing quality.
• Lead lifecycle/retention strategy: segmentation, flows (welcome, post-purchase, replenishment/subscription), deliverability, and revenue contribution.
• Scale influencer & affiliate programs: sourcing, offers, contracts, whitelisting, attribution, and creator CRM.
• Partner with Sales and Demand Planning to ensure optimal inventory, service levels, and delivery performance.
• Own analytics & reporting: Northbeam, Shopify, ad platforms, and lightweight models in Sheets; build dashboards that inform decisions.
• Manage agencies & vendors: clear scopes, SLAs, and performance accountability.

What You’ll Bring:

• Willingness to work hard as an individual contributor in a rapidly growing organization.
• Proven performance chops on Meta and Google/YouTube with working knowledge of Amazon Ads and additional ad platforms.
• Lifecycle experience (Klaviyo or similar): segmentation, automations, and content that actually drives repeats/subscription retention.
• Experience directing UGC/influencer programs (briefs, offers, whitelisting, measurement).
• Comfort in creative copy: headlines, hooks, and scripts that convert—without sacrificing brand.
• Analytical rigor: build CAC/LTV models, forecast, and explain lift/incrementality
• High agency, low ego; willing to get hands dirty while building the function.

Core Strengths:

• High-agency operator
• Brand narrative & value prop clarity
• Performance testing frameworks & budgeting
• Creative direction & copywriting for conversion
• Lifecycle/CRM architecture
• Influencer/affiliate strategy & negotiation
• Funnel analytics, cohort analysis, and forecasting
• Cross-functional leadership

Qualifications:

• 5–10 years of experience in DTC marketing/advertising in a health and wellness or consumer brand.
• Proven success scaling DTC revenue through full-funnel strategies — including paid media (Meta, Google/YouTube), lifecycle (email/SMS), affiliate, and influencer channels.
• Demonstrated ability to balance performance metrics (CAC, MER, LTV) with long-term brand equity and creative excellence.
• Strong track record in creative direction and messaging, translating complex technology or science into emotionally resonant consumer storytelling.
• Expertise in data analysis and forecasting — able to build and interpret dashboards, attribution models, and cohort reports that inform actionable decisions.
• Skilled in cross-functional collaboration with Product, Operations, and CX to ensure marketing initiatives align with supply, fulfillment, and customer experience.
• Exceptional communicator with the ability to inspire creative teams, influence leadership, and present data-driven narratives that move the business forward.
• High-agency operator — strategic thinker, creative executor, and resourceful problem-solver who thrives in a fast-moving, entrepreneurial environment.

Location:

• Minneapolis, MN Preferred

• Alternate Cities: Austin, TX or Denver, CO

• Hybrid Environment

Compensation:

• Market Competitive Base Salary - Starting at $150,000 (Dependent on Geography & Experience Level)

• Equity

• Insurance Benefits

• Bonus Eligible (Dependent on Performance)