Sales and Leasing Agent

Who we are

Rooted in positive transformation, Roots Management Group is an integrated manufactured housing community (MHC) investment and management company focused on increasing the availability of best-in-class housing options people can afford. Founded in 2017, we operate communities nationwide through community development, strategic capital investment, and hands-on management. Our culture is guided by our ROOTS core values—Respect, Ownership, Opportunity, Teamwork, and Sincerity—creating an environment where team members are empowered to grow, take accountability, and make a meaningful impact.

What we are looking for

We are seeking a dynamic Sales & Leasing Agent (SLA) to create lasting occupancy through the leasing and sales of homes. The SLA will be the driving force behind meeting with prospective buyers and tenants interested in homeownership, entering leads into our CRM, showcasing homes, submitting applications for approval, navigating the financing process, and facilitating successful closings. This role involves marketing homes, maintaining their presentation, managing applications, and corresponding with prospects through various channels, including phone, email, text, social media, flyers, and in-person meetings. Walking the property to meet residents and providing tours will also be part of the role.

Responsibilities will include:

• Sell and lease new and used manufactured homes to prospects and residents using financing options or cash sales.
• Deliver exceptional customer service throughout the sales and leasing process.
• Track and follow up on all sales, lease, and marketing traffic.
• Develop leads and nurture client relationships.
• Verify readiness and presentation of all available homes.
• Collaborate with the community manager and operations team to provide outstanding service.
• Stay informed on customer needs, industry trends, and market activities to refine sales strategies.
• Conduct tours to match prospects with suitable homes.
• Address and overcome prospective clients' objections to homeownership.
• Stage homes in a cost-effective, welcoming manner for tours.
• Market available home inventory through various channels including Facebook, Craigslist, email campaigns, and other online platforms to attract prospective buyers and renters.
• Manage signage and flyers, including installation, removal, replacement, and repairs as needed — sometimes on a daily basis.
• Use CRM tools to manage customer information, inventory, appointments, and sales funnels.
• Utilize inventory tools to determine pricing and availability for homes.
• Work with the Community Manager to ensure proper upkeep of the community and homes.
• Perform market surveys to stay competitive on pricing, promotions, and incentives.
• Continuously improve sales skills through training and dedication.
• Handle lender paperwork, organize closings, and complete required documentation.
• Plan and manage community events, advertising, and promotions to drive home sales.
• Create value to assist residents in achieving homeownership.
• Achieve sales targets set by leadership.
• Maintain a professional image throughout sales and leasing activities.
• Other responsibilities as assigned by management.

Personal Attributes:

• Honesty and integrity
• Must have exceptional listening skills to understand the customers’ requirements and needs
• Strong interpersonal skills
• Highly self-motivated
• Excellent written and oral communication skills
• Driven by the challenge of helping future residents achieve homeownership
• Ability to think creatively and innovatively
• Expertise in generally used home shopping marketing avenues, to include social media
• Knowledge of basic sales tactics and operations
• Able to relate with others across functional business units to build relationships
• Able to quickly recover from disappointment
• General understanding of home lending

Position Qualifications / Minimum Requirements:

• A valid driver’s license is required
• High school diploma or equivalent is required
• Bilingual (Spanish) preferred
• Previous experience in sales and/or leasing required
• Experience building and maintaining a sales pipeline
• Ability and willingness to travel as needed
• Availability to work evenings and weekends as needed
• Daily physical activity required, including walking the community, climbing up and down stairs, lifting and carrying signage, bending, kneeling, and reaching above shoulder height
• Ability to lift and carry up to 30 pounds frequently (e.g., signage and supplies)

Schedule: Tuesday-Saturday 8AM-5PM

Additional Information / Benefits:

• Opportunities to earn sales commissions
• Medical, Dental, and Vision insurance plans
• 401(k) with company match
• Cell phone reimbursement
• Short- and Long-Term Disability
• Basic Life & Accidental Death Insurance
• Health Savings Account (HSA)
• Paid holidays
• Paid Time Off (PTO)
• Paid parental leave
• Career growth and advancement opportunities
• High-energy company with a friendly, supportive team environment

Benefits are offered to eligible full-time employees.

To be considered for employment, candidates must pass a pre-employment background check and drug test. We thank all applicants for their interest in joining our team.

Job Type: Full-time

Pay: $18.00 - $21.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Experience:

• Sales: 1 year (Required)

License/Certification:

• Driver's License (Required)

Work Location: In person

Salary : $18 - $21