Sales Director - Contractor Growth & Market Development (Roofing - Construction)

NEW position with an Idaho based start-up! Build out the sales function and make a huge impact on $80 billion dollar industry where only 1% is currently online! GREAT foot in the door opportunity!

Reports to: CEO/Founder

Career Growth: This position is intended to grow with the company and may develop into a senior executive role such as Vice President of Sales, Vice President of Growth, or Chief Revenue Officer as RoofingDirect expands its contractor business, product portfolio, and national platform. Help us expand the online accessibility of specialty roofing, siding, and building products.

Sample products: roofing supplies, cement coatings and sealants, chimney accessories, fall protection, gable vents, gutter accessories, hand tools, hoisting equipment, metal bending, and more!

Compensation: share with us your ideas, if you've helped grow a business, we are open to hearing what compensation structure fits this type of position!

Benefits: great benefits package

Company Statement:

RoofingDirect.com LLC is a digital-first national distributor of roofing, waterproofing, ventilation, siding, safety, and specialty exterior building products. We are building a more convenient, transparent, and scalable way for contractors and serious DIY customers to purchase professional-grade products and complete roofing systems nationwide.

Our mission is to disrupt the building materials supply chain by unlocking direct distribution of high-quality building products to professional contractors and DIYers. By offering a large online catalog with a broad selection of categories, quick onsite delivery to a home or job site, and in-house support specialists, we aim to become your One-Stop Roof-Top Shop™

We truly value our supplier partnerships and strive for their success, just as we do for our customers. With an ever-expanding catalog of more than 20,000 products, RoofingDirect.com is well-equipped to meet the needs of our loyal customers.

Role Priority: Build the commercial engine that positions RoofingDirect as the easiest and most trusted place to purchase complete roofing systems and specialty exterior building products nationwide.

Summary: accelerating RoofingDirect’s contractor business while building new markets, revenue channels, product opportunities, and sales capabilities. This leader will combine deep roofing or building-products experience with an entrepreneurial, digital-first mindset to help redefine how contractors and customers purchase complete roofing systems and building products online. The ideal candidate is not simply a traditional sales manager. This person is a builder who can develop markets, commercialize new products, create repeatable sales processes, recruit and lead high-performing teams, and translate industry knowledge into scalable growth.

Application process: Before applying, please be prepared to answer approximately 10 quick questions, it may take you an additional 5 minutes. The whole process is an interview!

Key Responsibilities

• Grow contractor revenue, active accounts, repeat purchasing, average order value, quote conversion, and gross margin.
• Develop contractor account programs, loyalty initiatives, national account strategies, and strategic partnerships.
• Identify and prioritize new geographic markets, customer segments, product categories, and adjacent revenue opportunities.
• Create go-to-market plans for new markets, product launches, private-label products, and complete roofing-system packages.
• Partner with Digital Operations, Operations, and Finance to remove friction from the online buying experience.
• Help determine how contractors buy roofing systems today and what RoofingDirect must build to make online purchasing easier, faster, and more reliable.
• Develop scalable sales processes, including lead routing, quoting, follow-up, CRM standards, contractor onboarding, account development, and sales playbooks.
• Recruit, coach, and develop inside sales and future growth-team members; establish clear expectations, scorecards, and accountability rhythms.
• Provide market intelligence on contractor needs, pricing, competition, product gaps, delivery requirements, and emerging industry trends.
• Represent RoofingDirect at strategic customer meetings, industry events, tradeshows, supplier meetings, and partnership discussions.
• Evaluate future opportunities such as roof takeoffs, financing, installation referrals or partnerships, contractor tools, and technology-enabled services.
• Build an operating model that can scale from a small team into a national contractor-growth and market-development organization.

Primary Areas of Ownership

Contractor Growth — Build relationships, increase share of wallet, improve retention, and develop scalable contractor programs.

Market Development — Launch new markets, channels, customer segments, and strategic growth initiatives.

Product Commercialization — Identify market gaps, support sourcing and pricing, package complete systems, and successfully launch new products.

Digital Sales Strategy — Improve the quote-to-order journey, contractor portal experience, online tools, automation, and data-driven selling processes.

Team & Process Development — Build the people, systems, SOPs, scorecards, and culture required for sustained growth.

Qualifications

• 10 years of progressive experience in roofing, exterior building products, building-material distribution, manufacturing, or contractor sales.
• Demonstrated success developing markets, launching products or programs, growing contractor accounts, and building teams or business units.
• Deep understanding of how roofing contractors and building-product customers evaluate, purchase, receive, and use products.
• Strong commercial and financial acumen, including gross margin, pricing, conversion rates, forecasting, customer acquisition, and lifetime value.
• Experience creating sales processes, using CRM and ERP systems, and translating data into decisions and action.
• Ability to lead through ambiguity, create structure, and move from strategy to execution without relying on a large existing organization.
• Strong communication, negotiation, presentation, and relationship-building skills.
• Willingness to travel for customer development, supplier meetings, market launches, tradeshows, and industry events.

Preferred Background

Leadership experience with a roofing manufacturer, distributor, dealer, contractor-facing technology company, or exterior building-products organization.

Experience with e-commerce, digital transformation, contractor portals, online estimating, or technology-enabled sales processes.

NetSuite or comparable ERP experience, CRM implementation experience, and comfort with analytics dashboards and AI-enabled tools.

Experience commercializing private-label products, building complete-system packages, or developing strategic supplier partnerships.

Leadership Profile

Entrepreneurial builder who is energized by creating something new.

Strategic thinker who also operates with urgency and accountability.

Curious, competitive, analytical, and process oriented.

Comfortable challenging traditional industry assumptions while respecting contractor realities.

Humble enough to learn, decisive enough to act, and capable of developing others.

Able to grow from leading a small team into a senior executive responsible for major revenue channels.

What This Role Is Not

A traditional branch-sales role centered primarily on territory protection, entertainment, or relationship selling without systems.

A customer-service leadership role; Customer Service, is aligned with Operations, while this position remains focused on growth.

A role limited to managing current sales activity. The successful candidate will be expected to create new markets, products, processes, and teams.

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Relocation assistance
• Tuition reimbursement
• Vision insurance

Application Question(s):

• What are you hoping for compensation wise? Initially, we see this having a BASE salary, with a 30% annual target and if goals are crushed a 50% stretch goal. We have flexibility here but would appreciate understanding your compensation expectations for this role!
• What sales related accomplishment most proud of?
• Anything else you want us to know?
• Have you previously applied and interviewed with RoofingDirect?

Education:

• Bachelor's (Preferred)

Experience:

• Building products/materials: 5 years (Preferred)
• Construction contractor sales: 5 years (Preferred)
• Supervisory and Coaching people: 5 years (Preferred)
• Market development: 3 years (Preferred)
• Product Launch Planning: 3 years (Preferred)
• NetSuite CRM: 1 year (Preferred)
• E-commerce: 2 years (Preferred)
• Roofing: 5 years (Preferred)

Willingness to travel:

• 25% (Preferred)

Work Location: In person