Director of Retail Business Development

Overview

We are launching a major in-store appointment setting initiative inside Home Improvement stores — and we’re looking for a high-impact, entrepreneurial leader to build, scale, and oversee this division from the ground up.

This is NOT a basic management job.
This is a ground-floor director role with the opportunity to build a region-wide retail business development engine tied directly to company growth.

You will recruit, train, and lead a team of brand ambassadors inside Lowe’s stores, optimize conversion strategies, open new store locations, and develop the entire customer acquisition program. In the early stages, you’ll spend time in stores yourself to perfect the process and set the standard.

If you’re a builder, an energizer, and a natural leader — this role will excite you.

What You'll Own

1. Building the Division

• Develop the entire retail outreach program from the ground up
• Create recruiting pipelines, training frameworks, scripts, and performance standards
• Build and scale a multi-store appointment-setting team
• Launch the program in new stores and regions as results grow

2. Recruiting & Training

• Recruit, interview, and hire appointment-setting reps
• Build a world-class onboarding and training system
• Develop scripts, talk tracks, lead magnets, and booth engagement strategies
• Coach reps to exceed daily and weekly appointment goals

3. Performance Management & Leadership

• Lead meetings, coaching sessions, and KPI reviews
• Track performance and optimize rep productivity
• Build a fun, competitive, high-energy culture
• Hold the team accountable while keeping morale high

4. Hands-On Field Work (Early Phase)

• Work inside stores initially to master the process
• Refine the pitch, strategy, and customer flow
• Demonstrate the standard reps are expected to follow
• Set appointments personally (with bonus opportunities)

5. Strategic Growth & Optimization

• Test and implement new lead magnets, sign designs, and engagement methods
• Optimize traffic patterns, store selection, and staffing
• Coordinate with the sales team to improve appointment quality
• Report results directly to ownership and help shape future expansion

Who Thrives in This Role

We’re looking for a high-energy, organized, strategic leader who loves building teams and driving growth. You’ll thrive if you are:

• A natural motivator and people leader
• Great at training, coaching, and developing talent
• Comfortable being both strategic and hands-on
• Obsessed with hitting targets and improving systems
• Charismatic, outgoing, and strong at face-to-face communication
• Entrepreneurial and excited to build something from scratch
• Able to manage multiple stores, schedules, and reps
• Comfortable with some evenings/weekends (retail traffic patterns)

Experience in any of these areas is highly valuable:

• Retail leadership
• Lead generation
• Sales coaching/management
• Brand ambassador management
• Consumer engagement
• Event staffing or field marketing
• Recruiting and team building

Compensation & Growth Opportunities

• $65,000–$85,000 base salary
• Performance bonuses tied to team appointment volume
• Opportunity to personally earn bonuses while setting appointments early on
• Direct line to company leadership
• Huge advancement potential as this division expands across the region

This is a true builder-style director role — perfect for someone ready to create, lead, and scale a high-performing retail acquisition team.

About Us

We are a fast-growing roofing and roof preservation company known for integrity, innovation, and customer obsession. We’re expanding our footprint inside Lowe’s Home Improvement stores and building a powerful in-store customer acquisition program — and we want a leader capable of shaping the entire division.

If you want to be the architect of a brand-new retail business development channel…
If you want the autonomy to build, lead, and scale a team…
If you want a role with real influence and upward mobility…

Apply now.

Pay: $95,000.00 - $125,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Experience:

• Sales management: 3 years (Preferred)

Work Location: In person

Salary : $65,000 - $85,000