Marketing Coordinator

POSITION DESCRIPTION

Responsible for building referral source relationships in a variety of settings, such as hospitals, clinics, and senior-service related organization within the community. To build and grow census and quality mix by developing the market, working with acute care and other referral sources and providing prospective residents and/or responsible parties with appropriate information and assistance to choosing the nursing center

QUALIFICATIONS

• Bachelor’s Degree from an accredited college or university is preferred; or, an unencumbered nursing license in the state.

• Valid driver’s license in the state.

•   Must have, as a minimum, three (3) years of experience with demonstrated success in census development and occupancy management in a nursing home, or other related health care facility.

• Knowledgeable of nursing and medical practices and procedures, as well as laws, regulations and guidelines pertaining to long-term care.

RESPONSIBILITIES

• Plans, develops, organizes, and implements, an individual external sales strategy with a scheduled program of daily activities designed to achieve facility census goals while also maintaining compliance with current state and federal laws and regulations.

• Plans, develops and implements an external census sales strategy to personally build and maintain strong relationships with referral sources such as hospitals, physicians, senior centers, department of human resources, home health agencies, hospice, etc.  Provides information to clearly share the services and offerings of the facility.

• Identifies opportunities with new referral partners/sources and develops sales strategies to build relationships and communicate the facility’s services and offerings.

• Submits monthly calendar to supervisor of events, visits, face to face, or personal activities by other means demonstrating the implementation of the census strategy/plan.

• Provides weekly documentation of the monthly calendar execution to supervisor.

• Develops and implements a sales strategy that leads to the conversion of referrals to admission status.

• Schedules routine events/activity with identified referral partners/sources and reports results to the Admissions Director.  Follows the established geographic territory as outlined by the Admissions Director.

• Identifies opportunities for additional partnerships with entities such as physicians, community-based agencies, hospitals, hospices, etc. D

• Develops and implements a sales strategy accordingly. 

• Communicates and reviews this strategy with the Admissions Director as weekly, monthly and as requested.

• Maintains a current, updated listing of referral partners/sources, locations and personal assignments at all times.

• Tracks his/her personal close ratio and reviews with Admissions Director weekly and as requested.

• Utilizes a customer retention management system to establish account and contact information. Keep information current and up to date at all times.

• Conducts presentations of services to health providers, community groups, and potential residents.

• Monitors and self-evaluates outcomes of his/her efforts and communicates recommendations to overcome identified obstacles to Admissions Director.

• Accepts direction from the Admissions Director regarding necessary changes and additions to daily, planned activities and overall strategy.

• Maintains a working knowledge of the facility’s supports and services.

• Maintains a working knowledge of Medicare, Medicaid and other insurances for short- and long- term care services. 

• Consults with internal support team members as needed.

• Knows at all times, the status of each referral in his/her territory. 

• Understands the facility’s clinical capabilities as reflected in the most recent Facility Assessment.  

• Consults with Admissions Director or Director of Nursing as needed.

• Is cross-trained in all aspects of the admissions office.

• Utilizes a computer, phone, electronic medical record, referral tracking program on a daily basis.

• Ensures his/her behavior is aligned with facility goals for occupancy and customer service.  

• Informs the Administrator of obstacles or barriers to admitting residents and recommends solutions to such obstacles and barriers.

• Maintains knowledge of pertinent information such as anticipated discharges, potential admissions, hospital discharges and available beds listing related to working his/her current referrals.  

• Communicates with internal admissions coworkers and external referral partners/sources to coordinate pending admissions.

• Demonstrates interpersonal relationship skills by developing and maintaining trust with coworkers and referral partners/sources.

• Resolves customer concerns and complaints in a timely and satisfactory manner.

• Speaks effectively in private and public situations and may be called upon to deliver information about the facility to various media outlets.

• Reports at least weekly and monthly on the status of achieving census goals to the Admissions Director and/or Administrator when indicated.