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Territory Manager - Heavy Equipment Sales

Roland Machinery Co
De Pere, WI Full Time
POSTED ON 10/16/2025 CLOSED ON 4/6/2026

What are the responsibilities and job description for the Territory Manager - Heavy Equipment Sales position at Roland Machinery Co?

Roland Machinery Company is a family owed company established in 1958 and, is one of the Mid-West’s leading heavy equipment dealers representing more than twenty-five outstanding manufacturers of construction, municipal, industrial and forestry equipment: expanding across 5 states and 17 locations.

Wisconsin Territory includes the following counties: Manitowoc, Calumet, Winnebago, Green Lake, Fond du Lac, Sheboygan 

 Description

The Territory Manager is responsible for representing machine sales products in a defined geographic territory with the ultimate goal of sale, lease purchase, or rental of these products, to secure and maintain market share in an assigned territory.  This position will build and maintain strong relationships with customers, understanding their needs and providing tailored solutions.

Essential Functions

  • Secure and maintain market share through planning, territorial coverage, and sales presentations.
  • Promote products and services to existing and new customers to achieve business goals.
  • Source and grow sales with new business opportunities.
  • Respond to customer needs to enhance service and satisfaction.
  • Maintain knowledge of marketing and finance programs.
  • Provide on-site expertise for demonstrations and technical support.
  • Prepare quotes outlining machine features and financing programs.
  • Establish and maintain customer relationships.
  • Travel to customer locations.
  • Attend training, meetings, trade shows, and company functions.
  • Submit accurate and timely sales-related reports and documentation.
  • Communicate with management on activities, opportunities, and issues.
  • Adhere to safety policies and company standards.
  • Perform other duties as assigned.

Qualifications & Skills:

  • Self-motivated, detail-oriented, and effective with a variety of people.
  • Knowledge of selling techniques (prospecting, overcoming objections, closing sales).
  • Excellent selling, negotiating, and closing skills.
  • Logical reasoning to identify strengths and weaknesses of solutions.
  • Ability to multi-task, stay organized, and develop customer relationships.
  • First-class organizational, multi-tasking, and time management skills.
  • Ability to read, analyze, and interpret professional journals and regulations.
  • Proficient with MS Office (Word, Excel, Outlook).
  • 1-3 years of relevant experience required; 3-5 years of heavy equipment sales preferred.
  • High School Education required; Bachelor’s Degree in Business preferred.
  • Sales experience in equipment or related field preferred.
  • Valid Driver’s license required; occasional overnight travel.

 

Compensation & Benefits:

  • Base salary plus commission.
  • Compensation range: $60,000 to $200,000 based on performance.
  • Benefits: Medical, Dental, Vision, Life Insurance, STD, LTD, Flexible Spending Account, PTO.
  • Phone, Laptop, & Car allowance/reimbursement.
  • 401K Plan with 4% Match and a Discretionary 2% Profit Sharing.
  • Company Paid Life Insurance.

Roland is an Equal Opportunity Employer (EOE) in accordance with Title 44, IL Administrative Code, Subpart C, Section 750.150

 
 


Salary : $60,000 - $200,000

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