Divisional Vice President of Sales

Roland Machinery Company is a family-owned company established in 1958.  Roland is one of the Mid-West’s leading heavy equipment dealers representing more than twenty-five outstanding manufacturers of construction, municipal, industrial and forestry equipment; expanding across 5 states and 17 locations. 

This position offices in Bridgeton, Missouri. Divisional Territory includes Eastern Missouri and Southern Illinois

Description

 The Divisional Vice President (VP) will lead and oversee all equipment sales and rental operations within their division to ensure the division’s profitability, growth, and alignment with Roland’s overall objectives. This role will work closely with the Divisional Product Support leadership team to drive equipment, service and parts sales, ensuring seamless integration of these functions into the division’s operations. The ideal candidate will possess exceptional leadership skills, industry expertise, and a proven ability to drive performance across sales, rentals, service, and support teams.

Essential Functions:

 Strategic Leadership

• Develop and execute the division’s business strategy in alignment with the dealership’s goals.
• Identify growth opportunities, market trends, and competitive dynamics to enhance market share for all OEM(s) we represent
• Drive initiatives that improve customer satisfaction, operational efficiency, and profitability

Sales and Revenue Growth

• Oversee sales teams to achieve and exceed revenue targets for new and used equipment
• Develop and implement strategies to optimize rental fleet utilization and revenue
• Foster relationships with key customers and ensure a customer-centric approach across the division

Operational Excellence

• Ensure seamless coordination between sales, service, and rental operations
• Monitor and manage inventory levels, including new, used, and rental equipment

Financial Management

• Manage the division’s P&L, including budgeting, forecasting, and financial reporting
• Implement cost control measures while maintaining quality and service standards
• Track and analyze KPIs such as absorption rate, equipment utilization, and return on assets

Team Leadership and Development

• Directly manage, mentor, and develop a high-performing team of Territory Managers and Sales support team
• Completes required documentation and reporting for the proper processing of contracts, sales calls, and expense reports
• Foster a collaborative and inclusive culture that encourages innovation and accountability
• Identify and develop future leaders within the division
• Regular, consistent and punctual attendance

OEM and Vendor Relationship

• Maintain strong relationships with OEMs to ensure alignment on product offerings, support, and incentives
• Collaborate with OEM Factory Representatives (Equipment Sales, Parts, and Service) to ensure that customer requirements are adequately addressed

Compliance and Safety

• Ensure compliance with all regulatory requirements, safety standards, and company policies
• Promote a culture of safety across all operations

Qualifications:

• Experience: Minimum of 10 years of leadership experience in heavy equipment, construction, or related industry
• Proven track record of driving sales growth, operational efficiency, and profitability
• Deep understanding of equipment sales, rentals, service, and parts operations
• Strong financial acumen, including experience managing P&L and analyzing KPIs
• Exceptional leadership, communication, and interpersonal skills
• Ability to build and maintain relationships with customers, OEMs, and stakeholders
• Overnight travel is required  
• Computer skills. Excel, Word, Outlook, PowerPoint, financial accounting, inventory management, and CRM systems 

Benefits:

• Medical, Dental, Vision, Life Insurance, Disability, Flex Spending Account
• 401k plan with up to 4% 401K employer match, and a discretionary 2% annual profit-sharing contribution
• Paid time off, with additional 8 paid holidays
• Company Paid Life Insurance

Roland Machinery is an Equal Opportunity Employer (EOE) in accordance with Title 44, IL Administrative Code, Subpart C, Section 750.150