What are the responsibilities and job description for the Director of Marketing position at ROKFORM?
Director of Marketing — ROKFORM®
Irvine, CA • On-site/Hybrid • Full-Time
ROKFORM is a fast-growing premium mobile accessories brand known for our magnetic twist-lock phone cases, mounts, and rugged gear. We’re looking for a Director of Marketing to lead brand strategy, drive revenue growth, and elevate our product storytelling across all channels.
What You’ll Do
• Lead all marketing strategy, planning, and execution
• Grow our phone case business (our #1 revenue driver)
• Build and own product launch strategy for new accessories tech
• Manage DTC, Amazon, B2B, Wholesale, paid media, email/SMS, and social
• Direct creative, content, and brand storytelling
• Partner cross-functionally with product, sales, ops, agencies, and leadership
• Lead, develop, and grow the marketing team
What We’re Looking For
• 6 years experience in DTC and consumer product marketing
• Proven success scaling a brand at $10M–$100M
• Strong digital performance marketing expertise
• Hands-on leadership style (strategic willing to execute)
• Excellent storytelling and product marketing ability
• Skilled with Shopify, GA, Meta/TikTok ads, Klaviyo, Amazon tools
Why ROKFORM
• High-impact role with autonomy
• Fast-moving team with premium products and loyal customers
• Above market compensation with performance incentives (A player = A comp)
• Full Medical benefits, 401k, Pension, and Profit sharing
• Chance to shape a growing, innovation-driven brand
How to Apply
Submit your résumé (and portfolio, if relevant) here on LinkedIn with a short note on why you’re a fit for ROKFORM.