What are the responsibilities and job description for the Copywriter (Contract / Freelance) position at Roka?
Summary:
- Location: Austin, TX
- Experience: 3 years
- Commitment: Contract / Freelance
Welcome to ROKA, an independent performance eyewear brand born in Austin, Texas. We’ve redefined what everyday eyewear can be by infusing cutting-edge sport performance technology into prescription glasses and sunglasses built for real life. Whether you're training, running, cycling, or tackling your daily grind, if you move, we’ve built eyewear that moves with you.
We’re looking for a contract Copywriter who excels at writing sharp, attention-grabbing short-form copy that drives action. This role is ideal for someone who knows how to craft high-performing email subject lines, hero headlines, ad hooks, web headers, CTAs, and campaign messaging that quickly capture attention and convert. Your work will play a key role in how customers engage with ROKA across digital touchpoints.
Responsibilities:
- Write customer-facing short-form copy across ROKA’s marketing channels, including email, paid ads, website headers, landing pages, and campaign assets
- Develop high-converting email subject lines, preview text, and headline hooks
- Create compelling ad copy, web hero messaging, CTAs, and promotional headlines
- Craft concise product messaging that clearly communicates features, benefits, and performance advantages
- Partner with creative and marketing teams on campaign concepts, messaging angles, and testing ideas
- Continuously iterate on copy based on performance data, feedback, and channel learnings
- Research customer insights, product reviews, and competitive positioning to strengthen messaging
- Support ongoing website updates, launches, and seasonal campaign refreshes
- Help maintain a consistent, conversion-driven brand voice across all short-form touchpoints
Must Haves:
- 3 years of copywriting experience, ideally in a fast-paced, consumer brand environment
- Strong portfolio demonstrating range across marketing channels (email, web, campaigns, product copy)
- Exceptional writing, editing, and proofreading skills with high attention to detail
- Proven ability to write concise, conversion-focused short-form copy
- Strong instinct for hooks, urgency, clarity, and attention-grabbing headlines
- Strong understanding of audience, tone, and what drives engagement and action
- Comfortable working independently while managing multiple projects and deadlines
- Highly organized, responsive, and able to incorporate feedback efficiently
- Collaborative mindset with strong communication skills
- Curiosity and a bias toward learning — you actively seek to understand the product, customer, and market