Director of Sales And Marketing

POSITION SUMMARY

The Director of Sales & Marketing is responsible for leading the overall sales and marketing efforts for Rod ‘N’ Reel Resort. This position develops and executes strategies to grow revenue, generate new business, strengthen existing client relationships, and increase awareness of the Resort and its offerings.

The Director provides leadership and direction to the Sales & Marketing team and works closely with Senior leadership and operational departments to ensure sales goals, marketing initiatives, and the guest experience are aligned. This position is expected to be an active sales leader who is comfortable developing strategy while also prospecting, networking, building relationships, and supporting the team in closing business.

RESPONSIBILITIES

• Develop and execute annual and trimester sales strategies that support the Resort’s revenue goals.
• Lead the Resort’s sales efforts across corporate, group, meetings, conferences, weddings, social events, catering, and other identified markets.
• Actively develop new business through prospecting, networking, sales calls, community involvement, referrals, site visits, and relationship building.
• Maintain and grow relationships with key accounts and identify opportunities for repeat and referral business.
• Establish individual and department sales goals and regularly monitor progress.
• Review sales activity, pipeline, pace, conversion, lost business, and overall production.
• Identify new markets, partnerships, accounts, and revenue opportunities.
• Participate directly in the sales process for key accounts and high-value opportunities.
• Lead, coach, and develop members of the Sales & Marketing team.
• Conduct regular department meetings, one-on-one meetings, and sales pipeline reviews.
• Set clear expectations for follow-up, organization, communication, and accountability within the department.
• Assist with recruiting, onboarding, training, and performance management of Sales & Marketing team members.
• Provide leadership and direction for the Resort’s overall marketing strategy.
• Work with the Marketing team to develop campaigns supporting Resort rooms, events, Food & Beverage outlets, Gaming, Marina, packages, promotions, and other business needs.
• Support the Resort’s digital marketing, social media, email marketing, advertising, public relations, website content, and promotional efforts.
• Ensure consistent Resort branding and messaging across sales and marketing efforts.
• Monitor marketing performance and make recommendations based on results.
• Assist in developing and managing the annual Sales & Marketing budget.
• Prepare and maintain sales forecasts and provide regular updates to the CEO and Senior leadership.
• Monitor department expenses and ensure resources are being used appropriately.
• Provide reporting on sales performance, pipeline activity, market trends, and revenue opportunities.
• Ensure business booked by the Sales team is clearly communicated to the operational teams responsible for execution.
• Participate in Resort leadership, revenue, planning, and other meetings as required.
• Represent Rod ‘N’ Reel Resort professionally at community events, networking functions, trade events, and other business development opportunities.
• Maintain a strong understanding of the Resort’s products, services, amenities, outlets, events, and overall guest experience.
• Perform other duties as assigned based on the needs of the Resort.

QUALIFICATIONS

• Bachelor’s degree in Hospitality, Business, Marketing, Sales, or a related field preferred.
• Minimum of seven years of progressive sales experience, preferably within hospitality, hotels, resorts, catering, events, or a related industry.
• Previous sales leadership or management experience strongly preferred.
• Proven ability to develop new business and meet or exceed established sales goals.
• Experience with group, corporate, catering, wedding, social, and event sales preferred.
• Strong leadership skills with the ability to coach, develop, and hold a team accountable.
• Strong prospecting, networking, negotiation, presentation, and closing skills.
• Excellent verbal and written communication skills.
• Strong organizational skills and attention to detail.
• Ability to manage multiple priorities and deadlines in a fast-paced hospitality environment.
• Ability to analyze sales reports, forecasts, market information, and performance data.
• Experience with CRM, hotel sales, catering, or related systems preferred.
• Ability to maintain confidentiality and exercise sound judgment.
• Professional appearance and demeanor consistent with Resort standards.

KNOWLEDGE, SKILLS AND ABILITIES

• Strong understanding of hospitality sales and the overall guest experience.
• Ability to build and maintain strong client and community relationships.
• Ability to lead both strategically and through hands-on involvement.
• Strong follow-through and personal accountability.
• Ability to effectively coach and motivate team members.
• Ability to communicate professionally with guests, clients, team members, and Resort leadership.
• Ability to collaborate across departments and build productive working relationships.
• Ability to identify problems, develop solutions, and make sound business decisions.
• Ability to work independently while remaining engaged with the broader Resort leadership team.
• Commitment to Rod ‘N’ Reel Resort’s mission, vision, core values, and standards of professionalism.

PHYSICAL REQUIREMENTS

While performing the duties of this position, the team member is regularly required to sit, stand, walk, speak, hear, and use hands and fingers to operate standard office equipment. Must be able to lift up to 35 pounds.

• The position may require walking throughout the Resort, attending site visits and events, and remaining standing for extended periods during functions or networking events.

Benefits: Competitive Pay, Bonuses, Health, Dental, Vision, 401k, EAP, and more.