Marketing Coordinator

Position Overview - Great Opportunity to Work with a National Brand!

We are seeking a detail-oriented and execution-focused Marketing Coordinator to join our marketing team. This role brings variety to your day, and is centered on content creation, digital marketing execution, and eCommerce support.

You will work closely with the Marketing Director and cross-functional teams to plan and execute campaigns, maintain digital channels, and support customer experience initiatives. This role also leverages modern marketing technologies and AI tools to improve workflow efficiency and content performance.

Reports to: Director of Marketing and Customer Service

If you thrive in a smaller, fast-paced office environment where you can take ownership, act, and have a measurable impact every day, this may be the opportunity for you!

Key Responsibilities

Content & Digital Marketing

- Collaborate with the Marketing Director to plan and execute content calendars across blog, email, and social channels

- Develop and produce marketing content across formats—including video, graphics, and social media assets—leveraging AI-assisted tools to enhance creation, ideation, and efficiency

- Partner with Graphic Designer to create engaging product marketing materials (ads, flyers, web content, catalogs, labeling)

- Write and edit marketing content including content, packaging, email and articles

- Optimize content for SEO and digital performance

Social Media & Community

- Manage day-to-day social media posting and engagement

- Respond to comments, messages, and inquiries in a timely and professional manner

eCommerce Management

- Help maintain Shopify and Walmart platforms

- Update product listings, pricing, and inventory across platforms as needed

Analytics & Reporting

- Track and report on basic performance metrics and KPI reports and review insights with team

- Utilize SEO tools (e.g., SEMrush) to support keyword strategy

- Use data and AI-assisted tools to identify opportunities for improvement

Operations & Support

- Maintain marketing databases and tools

- Support internal workflows and project coordination

- Assist with additional marketing tasks as needed, with a primary focus on digital execution

- Additional responsibilities and projects as business needs evolve

Customer Experience & Support

- Serve as a point of contact for customer inquiries across digital channels

- Respond to customer questions, feedback, and issues professionally and promptly

- Assist with order-related inquiries, troubleshooting, and refunds

- Identify trends to inform FAQs and content improvements

Qualifications

- Bachelor’s degree, or equivalent experience (2-5 years) in Marketing, Communications, or related field

- Strong writing, editing, and communication skills

- Familiarity with social media, email marketing, and SEO basics

- Experience working with CMS, eCommerce, and marketing platforms (Shopify preferred)

- Comfortable using AI tools and digital technologies to improve productivity and output

- Basic understanding of analytics and performance reporting

The Successful Candidate Will

- Produce clear, accurate, and engaging written content

- Be highly organized and detail-oriented

- Have working knowledge of content creation tools, including AI platforms to enhance efficiency and content quality (e.g., Canva, Adobe Creative Cloud, ChatGPT, Copilot)

- Thrive in a fast-paced, collaborative environment

- Demonstrate a strong work ethic and sense of ownership

- Maintain a positive, team-oriented attitude

- Show curiosity and a desire to learn and grow

Tools

- Analytics Tools: Google Analytics, SEMrush

- eCommerce: Shopify, Walmart Marketplace

- Content Creation: Canva, Adobe Creative Cloud

- Email Marketing: Mailchimp, SendX

- AI Tools: ChatGPT, Microsoft Copilot, AI-assisted marketing tools

- Product Data: 1WorldSync/Syndigo

- Social Media: Instagram, Facebook, LinkedIn, X, Pinterest, YouTube